Post by rajganji on Oct 8, 2014 12:19:03 GMT -5
Be there 1st, is a campaign started by the Doctors Without Borders. This is kind of what Charity: Water does, where they encourage people to start their own campaign. For this campaign, Doctors Without Borders had a microsite. According to an article by Allyson Kapin, of Frogloop, this micro website was dedicated to raising money for their Emergency relief fund. She goes on saying how the website was easy to understand, and stated a clear goal. This website even featured a real-time thermometer that would go up when people raised money. Now this created a sense of emergency.
According to an event description on the Doctors Without Borders Facebook, this was their first interactive fundraising effort. When one person starts a campaign, and an emergency unfolds, they receive updates from staff on the field. This creates the sense of relationship that Sarah Milston was talking about. She said that instead of just asking for money you have to start a relationship and then people donate. I think since Doctors Without Borders was so widely known, that it was easy for them to start this interactive fundraising campaign. People knew them, people trusted them and people knew their money was going to the right cause.
The end goal of Be There 1st was so supporters left the campaign with the understanding of how quickly Doctors Without Borders gather a medial recourses. They want supporters to see for themselves the many challenges they face while tending to an emergency situation. They wanted to raise about 150k, so they can “Be There 1st” when there is an emergency.
In our lecture and our Google hangouts, we heard of many websites that organizations could use, but Be There 1st used a built in donation on their own website. When people started their own campaign, they can see where the money is going towards. Another important thing that was mentioned in our Google hangouts was the importance of having a goal. The goal for this campaign was 150k. This combined with the real-time thermometer; let people know that this goal can be achieved. The more people got on the website, the more people saw other people donating, and the more they wanted to donate. Gloria Huang also said that it should be easy to locate the donate button, and this website was solely for donations purposes. The Google hangouts also mentioned the importance of a time when there is a fundraising goal involved. The duration of this campaign was from September 2009- December 2009. Although it was mention that a fundraising campaign should not last longer than a moth, Be There 1st did. The end result of this campaign was they did reach their goal. They raised 150K, and now they can tend to emergencies in a quicker and more efficient way.
One thing I loved about this funding raising campaign was the live [a href="http://"]tweeting[/a]. They started a whole new Twitter account for this campaign. When the campaign was over they didn’t just delete the account, the posted one last tweet. They said, “Our #betherefirst campaign ended, but you can follow us at @msf_USA for updates on our work in over 60 countries around the world.” I think this is brilliant. So if anyone stumbles on this twitter, then can go to the main Doctors Without Borders Twitter account and check them out there.
According to an event description on the Doctors Without Borders Facebook, this was their first interactive fundraising effort. When one person starts a campaign, and an emergency unfolds, they receive updates from staff on the field. This creates the sense of relationship that Sarah Milston was talking about. She said that instead of just asking for money you have to start a relationship and then people donate. I think since Doctors Without Borders was so widely known, that it was easy for them to start this interactive fundraising campaign. People knew them, people trusted them and people knew their money was going to the right cause.
The end goal of Be There 1st was so supporters left the campaign with the understanding of how quickly Doctors Without Borders gather a medial recourses. They want supporters to see for themselves the many challenges they face while tending to an emergency situation. They wanted to raise about 150k, so they can “Be There 1st” when there is an emergency.
In our lecture and our Google hangouts, we heard of many websites that organizations could use, but Be There 1st used a built in donation on their own website. When people started their own campaign, they can see where the money is going towards. Another important thing that was mentioned in our Google hangouts was the importance of having a goal. The goal for this campaign was 150k. This combined with the real-time thermometer; let people know that this goal can be achieved. The more people got on the website, the more people saw other people donating, and the more they wanted to donate. Gloria Huang also said that it should be easy to locate the donate button, and this website was solely for donations purposes. The Google hangouts also mentioned the importance of a time when there is a fundraising goal involved. The duration of this campaign was from September 2009- December 2009. Although it was mention that a fundraising campaign should not last longer than a moth, Be There 1st did. The end result of this campaign was they did reach their goal. They raised 150K, and now they can tend to emergencies in a quicker and more efficient way.
One thing I loved about this funding raising campaign was the live [a href="http://"]tweeting[/a]. They started a whole new Twitter account for this campaign. When the campaign was over they didn’t just delete the account, the posted one last tweet. They said, “Our #betherefirst campaign ended, but you can follow us at @msf_USA for updates on our work in over 60 countries around the world.” I think this is brilliant. So if anyone stumbles on this twitter, then can go to the main Doctors Without Borders Twitter account and check them out there.
