Post by mitchellca3 on Sept 30, 2014 20:58:46 GMT -5
For this assignment I chose to do the National Kidney Foundation, which is a nonprofit organization aimed at empowering, raising funds, and awareness on kidney disease. The NKF is headquartered in New York but has offices in nearly every state, the closest one to us is actually in Richmond. This office only has 2 paid employees so their social media page is severely slacking. Instead I am going to use the corporate offices’ Instagram page.
Their Instagram page has a wide variety of posts including ones about their upcoming walk, pictures of people that have had kidney transplants (and awards they have won), tips and tricks on how to manage a wide variety of kidney issues, and engaging questions that are aimed at responses. They all contribute to their success on Instagram. People often want to share experiences and their stories of what they have went through, and when there is an opened ended questions people can do that. Sharing tips and tricks through infographics or other articles helps educate people in a nontraditional sense which people often seem to like more. The one thing that could annoy people is that they do a few posts a day, and that gets really frustrating when they are blowing up your newsfeeds. From what we have learned in this class, people get frustrated with multiple posts, and begin to stop engaging on their page. Their pages do also do seem to be missing a lot of posts about empowering their general public, or recognition of their great following base.
From previous nonprofits we have studied, the National Kidney Foundation has less social media sites than other cases we have studied. The greater span of social media sites you have, the greater following and publics that you reach. They also don’t respond back to comments and questions that people post. Some of the cases we have studied have people specially for responding back to the public; when you get a response back from someone it makes you feel like you are a valued person and that someone truly cares about you.
This article poses a great point and idea, social media and electronic communication are tied together through a company newsletter. Having a newsletter is a great way to communicate with employees and the public at large www.kidney.org/spring-clinical/Nurse-Highlights.
This article discusses how the NFK is creating a bus to create awareness on kidney disease and how you can follow the bus on Instagram. www.straitstimes.com/news/singapore/health/story/nkf-launches-kidney-health-education-bus-raise-awareness-disease-2014092
Their Instagram page has a wide variety of posts including ones about their upcoming walk, pictures of people that have had kidney transplants (and awards they have won), tips and tricks on how to manage a wide variety of kidney issues, and engaging questions that are aimed at responses. They all contribute to their success on Instagram. People often want to share experiences and their stories of what they have went through, and when there is an opened ended questions people can do that. Sharing tips and tricks through infographics or other articles helps educate people in a nontraditional sense which people often seem to like more. The one thing that could annoy people is that they do a few posts a day, and that gets really frustrating when they are blowing up your newsfeeds. From what we have learned in this class, people get frustrated with multiple posts, and begin to stop engaging on their page. Their pages do also do seem to be missing a lot of posts about empowering their general public, or recognition of their great following base.
From previous nonprofits we have studied, the National Kidney Foundation has less social media sites than other cases we have studied. The greater span of social media sites you have, the greater following and publics that you reach. They also don’t respond back to comments and questions that people post. Some of the cases we have studied have people specially for responding back to the public; when you get a response back from someone it makes you feel like you are a valued person and that someone truly cares about you.
This article poses a great point and idea, social media and electronic communication are tied together through a company newsletter. Having a newsletter is a great way to communicate with employees and the public at large www.kidney.org/spring-clinical/Nurse-Highlights.
This article discusses how the NFK is creating a bus to create awareness on kidney disease and how you can follow the bus on Instagram. www.straitstimes.com/news/singapore/health/story/nkf-launches-kidney-health-education-bus-raise-awareness-disease-2014092
