Post by catyblack on Oct 5, 2014 21:42:09 GMT -5
Strategic Statement: Preemptive Love Coalition is a nonprofit that provides life-saving surgeries for children in Iraq despite political turmoil and unrest.
Create on consistent hashtag for all platforms: ex. #premptivelove or #PLC. This hashtag should be used regularly and promoted on every communication to keep a fluid identity.
Maximize on incorporating already existing hashtags that are popular in use for your org: ex. #ISIS
Try to talk about what is trending then relate it back into Preemptive Love
Use generic hashtags too, like #children or #love.
Provide giveaways to individuals that consistently engage with the brand: ex. T-shirts, mugs, maybe an online badge that would be a free and instant giveaway for a donor.
Include a YouTube subscriber giveaways once a specific number of subscriptions has been reached
Include a Twitter follower give-aways based on questions that followers answer with facts to prove
Taking advantage to schedule tweets and posts to FB so content is more consistent. Also, each content should be exclusive to each media platform so that a person would have to follow Preemptive Love Coalition on all of their social media accounts.
Create a blog written from the perspective of a volunteer or a staffer in Iraq. Another idea for a blog or a contributor could be a child who has been operated on by PLC and writes a card, letter or blog post about their experiences from the surgery and after (how life had affected and treated them).
Be sure to include a mailing list that notifies blog viewers of a new post
Stay up to date and relevant with current news in the political climate of Iraq. When appropriate, use major events and stories coming out of Iraq as an anchor to pitch our story and mission.
Create a consistent voice and tone that speaks for Preemptive Love that is able to communicate on every platform fluidly. It’s important to consider that if we post too much content that is only focused on positive outcomes then we are shortchanging ourselves. Preemptive Love Coalition needs to open and honest with their followers about the challenging that come with serving the people of Iraq.
Establish Brand and Identity Standards to remain professional and consistent. This includes a style guide with typefaces, primary and secondary color palates, logo standards and language standards.
Establish Best Practices for Social Media. Outline expectations of the organization and ways to keep the momentum going.
Tumblr (Brandon Singletary)
Twitter (Caty Black)
Facebook (Caitlin Davis)
Instagram Platform Strategy (Chelsea Monger)
We will use the instagram platform as a way to get PLC create associations with partners and celebrities that will drive up awareness of the PLC brand. It will be best to have the subject images as more behind the scenes and relatable moments - this makes the supporter feel almost like they have inside access and will more likely want to participate in the organization and become a supporter. It is best to keep the info or wording short but make sure to use hashtags but obviously not too many so the viewer is distracted.
Also what will be very important for PLC to do is add a location to every photo or video they post because this will show how expansive their surgeries and patients range from. To gain a broader audience it would be great to tag people so it reaches a broader spectrum of people.
Only 1-3 posts a day because any more than that and people will be overwhelmed. When posting photos or videos make sure you try different times of the day because that can make a difference of when people are viewing the photos.
Things to consider when showing PLC pictures or videos on instagram are:
-Show how PLC contributions and support can fit in day to day life. Show examples of supporters who have contributed who not only are celebrities but normal people as well.
-Sharing an inside view or story of a patient whose life has been completely changed and maybe use a short video where the young child could speak about how his life is changed for the better.
When it comes to following other accounts make sure follow the spokespeople and advocates. Also have an event where you have all the people involved in PLC meet and take instagram photos and share them with a specific hashtag, these are called instameets.
We will also drive awareness of instagram by announcing on other platforms such as facebook or twitter. To make people feel involved through instagram we will run contests that will encourage people to post content that relates to PLC or adding your official account to the post using add people feature. There are numerous ways to get instagram able to spread the awareness of what they can contribute to PLC and how they can get other people involved.
Youtube Platform Strategy (Deleyse Rowe)
We will use YouTube as a platform to establish visual connections and awareness to PLC. Through weekly videos that show patient and family interviews, medical explanations, as well as donor testimonials - this gives potential donors an idea of what to expect. Each video should include a Google Ad Word to ensure that PLC videos can be targeted to a specific audience.
Video content should include online commercials, no longer than 30 seconds that target as specific aspect of PLC; of course there will be numerous commercials to provide coverage for the different dimensions of PLC. We will video blogs (vlogs) that document volunteers on a day to day basis within the countries that PLC supports. If not too graphic, we could demonstrate the process in which a patient goes through their surgical procedure. By giving our donors an inside visual and audio look into what patients go through when working with PLC, they will be more inclined to give, as well as to share with others in their life.
The goal would be to create a series of viral videos that can be shared via email, text, or other social media websites. The desire is to create a platform in which it is simplified process of sharing that can be connected to the other social media websites that PLC is represented on. To enhance subscriber engagement, we will offer giveaways when we reach a monumental subscriber number; giveaways can include those listed above - tshirts, mugs, electronics sponsored by donors of PLC, even a trip to assist one of our volunteers in Iraq.
Pinterest Platform Strategy (Samantha Federico/Caty Black)
Pinterest is an underrated social media platform for non profits. Remembering back to when our client said that there was no time to update every account, he cannot constantly post on Pinterest. However, Pinterest is a great way to get more people attracted to the organization and in the future, gain more donations. It is a fact that more women use the platform than men and with the PLC board, women will sympathize and more likely donate (ideally everyone will donate.) Of course, Pinterest is a handful, having to update regularly, but maybe only post twice on Pinterest but more on other platforms. As for the content on Pinterest, pictures are always good, but this website is for crafters and foodies. PLC could post recipes for heart healthy food or how to make crafts like little dolls (or something more related to PLC.) Pinterest can help Preemptive Love Coalition’s mission become more widely known, receive notoriety, and gain donations.
Content on Pinterest has a longer shelf life that content on other social media platforms. As long as the posts aren’t time sensitive and contain useful, interesting information a pin can be circulated for more than a year successfully.
Preemptive Love Coalition needs to post content that is personal and related to their volunteers. The content does not need to be directly about the non profit itself but can be a reflection of the people that work with PLC.
Work to form partnerships with other non profits. Pinterest is a great place to spring ideas off of other organizations and to watch trends in the non profit sector.
Pinterest is a great platform to use to find new supporters, donors and to increase awareness. By posting content with mass appeal PLC can increase their audience.
