Post by djrowe on Oct 5, 2014 21:31:10 GMT -5
The organization I chose to cover from our Google Hangouts was Charity Water. Charity Water is an organization that provides safe and clean water all over the world to whomever and whatever community needs the support, specifically to those in developing countries. Throughout their eight-year existence, the non-profit has established themselves as a strong community solely through their web presence.
The main standout that Paull Young stated about the social media impact of Charity Water is that was mind blowing to me was that there is no budget for advertising for any format, especially that of social media. He stated that they do not pay for Facebook ads nor do they promote their posts. Instead they invest their money into films and photography that can be shared on visual sites such as Instagram and YouTube. To me, this shows that they would rather invest their money into the people that believe in their vision instead of expensive advertising firms.
Another standout that Paull stated was that the biggest form of advertising is word of mouth. Word of mouth is the main reason that videos and images go viral, as we have seen with the growth of Vine and Instagram. Because of this, they do not need money for television commercials or ads and their supporters are able to share Charity Water’s posts easily through email or other social media websites. This is a great example of how social media has helped charities go viral and reach followers that they would not have been reached if they would have gone with traditional advertising. Charity water has one of the biggest Instagram followings that I have ever seen from a charity with 227,000 plus followers. This is a direct reaction to the investment that they put into their photography. Everyone likes a great image and they have some great shots that support their mission.
The main standout that Paull Young stated about the social media impact of Charity Water is that was mind blowing to me was that there is no budget for advertising for any format, especially that of social media. He stated that they do not pay for Facebook ads nor do they promote their posts. Instead they invest their money into films and photography that can be shared on visual sites such as Instagram and YouTube. To me, this shows that they would rather invest their money into the people that believe in their vision instead of expensive advertising firms.
Another standout that Paull stated was that the biggest form of advertising is word of mouth. Word of mouth is the main reason that videos and images go viral, as we have seen with the growth of Vine and Instagram. Because of this, they do not need money for television commercials or ads and their supporters are able to share Charity Water’s posts easily through email or other social media websites. This is a great example of how social media has helped charities go viral and reach followers that they would not have been reached if they would have gone with traditional advertising. Charity water has one of the biggest Instagram followings that I have ever seen from a charity with 227,000 plus followers. This is a direct reaction to the investment that they put into their photography. Everyone likes a great image and they have some great shots that support their mission.