Post by karaherring on Sept 30, 2014 20:21:18 GMT -5
I decided to do my research on the organization Autism Speaks. Autism Speaks is a non-profit organization that works to raise awareness for Autism, promote research for a cure, and inform the public of the warning signs of Autism. I decided to research their Pinterest page since we cover Instagram a lot in the course. Autism Speaks has a total of 22 boards, 1,287 pins, and 3,335 followers. Some of the board topics include: Light it up blue, which is a campaign, Awareness products, a blog, apparel, and corporate partners.
I decided to compare it to charity waters Pinterest page, which is a bit smaller with only 10 boards, 328 pins and 7,819 followers. Autism Speaks does a great job to appealing to a wide public selection, as well as acknowledges their corporate partners. One of the boards that I found had a great impact on me was the blog board. This board has a variety of videos, photos, and personal stories of people who have been affected by Autism. For example, this pin takes a look at a single father living with a son who has autism. Another success that Autism Walks has done versus most of the other non-profits is the engagement with the community. One of their largest boards is entitled Autism Awareness Products; this board lets the public support the Autism community through various products. This is a very effective marketing strategy; Autism Speaks uses this board to promote fundraising for their cause.
A journal article posted by Chloe Jordan explains some of the social media issues that can arise with these online health campaigns like Autism Speaks. One of the main reasons is self-diagnosis; people will connect with these sites and try to self-diagnose or diagnose their children based on the information that is given over these platforms. She goes on to say that these social media sites, especially in the Autism community advocate getting vaccinated. This is a downfall because every case of Autism is unique and not all can be treated by just a couple of vaccines.
Another article goes on to talk about the difficulties that the company has diving up the money that is raised toward the disorder. Since most of the social media sites have a direct link to donating though the site, this hit any site that was linked with any sort of funding. This funding issue also posed a threat directly from the autism community because most of their money went to pay the “higher up” officials instead of spending it on programs.
I decided to compare it to charity waters Pinterest page, which is a bit smaller with only 10 boards, 328 pins and 7,819 followers. Autism Speaks does a great job to appealing to a wide public selection, as well as acknowledges their corporate partners. One of the boards that I found had a great impact on me was the blog board. This board has a variety of videos, photos, and personal stories of people who have been affected by Autism. For example, this pin takes a look at a single father living with a son who has autism. Another success that Autism Walks has done versus most of the other non-profits is the engagement with the community. One of their largest boards is entitled Autism Awareness Products; this board lets the public support the Autism community through various products. This is a very effective marketing strategy; Autism Speaks uses this board to promote fundraising for their cause.
A journal article posted by Chloe Jordan explains some of the social media issues that can arise with these online health campaigns like Autism Speaks. One of the main reasons is self-diagnosis; people will connect with these sites and try to self-diagnose or diagnose their children based on the information that is given over these platforms. She goes on to say that these social media sites, especially in the Autism community advocate getting vaccinated. This is a downfall because every case of Autism is unique and not all can be treated by just a couple of vaccines.
Another article goes on to talk about the difficulties that the company has diving up the money that is raised toward the disorder. Since most of the social media sites have a direct link to donating though the site, this hit any site that was linked with any sort of funding. This funding issue also posed a threat directly from the autism community because most of their money went to pay the “higher up” officials instead of spending it on programs.
