Post by vunguyen on Oct 5, 2014 21:20:19 GMT -5
For my non-profit organization, I chose to research on the Make A Wish Foundation. More specifically I wanted to look into their Instagram. When I first searched the organization I noticed that they have multiple Instagram accounts, based on different locations of the organization. I decided to look at the “MAKEAWISHAMERICA” page, this decision was based on the most popular page and the account mentioned has exponentially the most followers out of all their accounts.
The pictures that Make a Wish posts reminds me so much of Charity Water’s Instagram account. For example, Make A Wish uses the same strategy that Charity Water, and that is human emotion and interaction. They successfully do this by posting pictures of individuals and in the caption put a brief message or story about them and the condition or illness that they hold. The images are very positive, individuals in photos are smiling and happy, which makes viewers hooked because we essentially like a feel good story. They do a good job in tagging other accounts, which can illicit participation as well as more traffic. They also post events, such as sporting events and award ceremonies. One of their best campaigns was San Francisco’s BatKid, a five-year-old survivor or cancer who wished to be "BatKid", Batman's child protege. On Instagram there were 16,000 post with the hash tag #SFBatKid.
Although Make A Wish’s Instagram content is very positive, its not very consistent. Another strategy that the organization should do is take better quality photos, like Charity Water. I find it unbelievable that such a large organization like Make A Wish to have merely 21 thousand followers compared to 227 thousand that Charity Water caters to. I think to better their Instagram handle, I believe Make A Wish should just stick to one account , multiple accounts makes content sporadic and will leave the audience confused on which page to
visit.
www.newsgeneration.com/2014/05/30/batkid-campaign/
Instagram.com/makeawishamerica
The pictures that Make a Wish posts reminds me so much of Charity Water’s Instagram account. For example, Make A Wish uses the same strategy that Charity Water, and that is human emotion and interaction. They successfully do this by posting pictures of individuals and in the caption put a brief message or story about them and the condition or illness that they hold. The images are very positive, individuals in photos are smiling and happy, which makes viewers hooked because we essentially like a feel good story. They do a good job in tagging other accounts, which can illicit participation as well as more traffic. They also post events, such as sporting events and award ceremonies. One of their best campaigns was San Francisco’s BatKid, a five-year-old survivor or cancer who wished to be "BatKid", Batman's child protege. On Instagram there were 16,000 post with the hash tag #SFBatKid.
Although Make A Wish’s Instagram content is very positive, its not very consistent. Another strategy that the organization should do is take better quality photos, like Charity Water. I find it unbelievable that such a large organization like Make A Wish to have merely 21 thousand followers compared to 227 thousand that Charity Water caters to. I think to better their Instagram handle, I believe Make A Wish should just stick to one account , multiple accounts makes content sporadic and will leave the audience confused on which page to
visit.
www.newsgeneration.com/2014/05/30/batkid-campaign/
Instagram.com/makeawishamerica
