Post by yuanah on Oct 5, 2014 19:21:56 GMT -5
@preemptivelove is a non-profit organization dedicated to saving Iraqi children with heart disease by training Iraqi locals.
Our group plans on working on our strategy together. Rather than delegating the work, we have active discussions on our Facebook group and all chose what we want to do. This helps us stay interested and makes everyone equal in the planning and discussions.
We will find different ways to:
One: The Preemptive Love Coalition engages the audience personally. While on twitter they personally thank people as well as encourage people for helping out. Even though the relationship that have with the audience is personal, they still keep their twitter page informational and for mainly for ones that really want to make a difference. Since their goals are long-term, they have to make sure their audience will stick around as well. What would work is putting are stories how it has affected them as well as post current events that relate.
Two: The organization should have something like an elevator pitch, but for social media. This means that it shouldn't use formal speech and sound conversational in nature. This should be something that we can use in the first sentence of a post or respond with when people ask what the point of our organization is. Our current, work in progress “elevator pitch” is, “we are an organization that is trying to help the massive backlog of Iraqi children who need life-saving heart surgeries by training Iraqis. This gives Iraq a nationwide solution that is for Iraqis and led by Iraqis.
Three: Because our organization is focused on doing medical work, it is difficult to produce content for people who visit our social media sites, other than photography. One way we might be able to produce content is to become something like a news feed. We could, for example, help visitors of our social media sites by introducing them to a patient. To get people invested, we post people’s stories and allow people at home to follow along as progress is made. This would, of course, require consent and discretion.
Four: It seems like the majority of people who follow the Preemptive Love Coalition follow on Facebook. Of those people, the majority of people who are commenting are adult women. A good way to engage with this audience would be to simply respond to some posts every once in a while in a conversational tone. The voice of the person who is responding doesn't have to be consistent so more than one person can respond. If the voice isn’t consistent, the solution would be to simply sign off the posts with the writer’s name. This can also help the audience learn about the people who are in the organization and build relationships that way.
Five: Some of the core values of the Preemptive Love Coalition are long-term, local solutions, whole solutions for whole people, financial transparency, the pursuit of peace, and hope for the hopeless. These values all factor in to their campaign to generate donations to save Iraqi children. I think a phrase that could work well from a PR standpoint is “remedy for relief” because all throughout the PLC homepage it talks about how doctors and nurses are constantly being put through a training program (remedy) to go provide surgeries (relief) to Iraqi children in need of them.
Six: Sometimes, your audience can’t tell you what they need to feel about you in order to make you the right fit for an opportunity. But as human beings, we all have emotions, and emotions drive opportunity. Many companies want their audiences to feel safe, happy, confident, and so on. By targeting an audience’s emotions, a company is able to pin-point specific strategies enabling their audiences to feel a certain way. Understanding how the audience feels and what they personally relate to can make or break any campaign. We would like to possibly utilize the brand of “Remedy for Relief” within social media. Showcasing how remedies for relief can be found in anything. Be it a hobby for stress or the training program for surgeries. It is YOUR healing process and you can be in control of how you better yourself. Most organizations are good at understanding what their target audience needs functionally, but what target audiences also have, and what we too often neglect, are emotional needs.
Seven: To us success is not measured in population, it is measured in outreach. How we connect with individuals on a personal level will make our campaign stronger. It is easy to let the message get lost within the search for success. Replies, retweets and reposts mean that our message will continue to reach the public and people are being active. These are the numbers that we will look for and use to measure our success.
Our group plans on working on our strategy together. Rather than delegating the work, we have active discussions on our Facebook group and all chose what we want to do. This helps us stay interested and makes everyone equal in the planning and discussions.
We will find different ways to:
One: The Preemptive Love Coalition engages the audience personally. While on twitter they personally thank people as well as encourage people for helping out. Even though the relationship that have with the audience is personal, they still keep their twitter page informational and for mainly for ones that really want to make a difference. Since their goals are long-term, they have to make sure their audience will stick around as well. What would work is putting are stories how it has affected them as well as post current events that relate.
Two: The organization should have something like an elevator pitch, but for social media. This means that it shouldn't use formal speech and sound conversational in nature. This should be something that we can use in the first sentence of a post or respond with when people ask what the point of our organization is. Our current, work in progress “elevator pitch” is, “we are an organization that is trying to help the massive backlog of Iraqi children who need life-saving heart surgeries by training Iraqis. This gives Iraq a nationwide solution that is for Iraqis and led by Iraqis.
Three: Because our organization is focused on doing medical work, it is difficult to produce content for people who visit our social media sites, other than photography. One way we might be able to produce content is to become something like a news feed. We could, for example, help visitors of our social media sites by introducing them to a patient. To get people invested, we post people’s stories and allow people at home to follow along as progress is made. This would, of course, require consent and discretion.
Four: It seems like the majority of people who follow the Preemptive Love Coalition follow on Facebook. Of those people, the majority of people who are commenting are adult women. A good way to engage with this audience would be to simply respond to some posts every once in a while in a conversational tone. The voice of the person who is responding doesn't have to be consistent so more than one person can respond. If the voice isn’t consistent, the solution would be to simply sign off the posts with the writer’s name. This can also help the audience learn about the people who are in the organization and build relationships that way.
Five: Some of the core values of the Preemptive Love Coalition are long-term, local solutions, whole solutions for whole people, financial transparency, the pursuit of peace, and hope for the hopeless. These values all factor in to their campaign to generate donations to save Iraqi children. I think a phrase that could work well from a PR standpoint is “remedy for relief” because all throughout the PLC homepage it talks about how doctors and nurses are constantly being put through a training program (remedy) to go provide surgeries (relief) to Iraqi children in need of them.
Six: Sometimes, your audience can’t tell you what they need to feel about you in order to make you the right fit for an opportunity. But as human beings, we all have emotions, and emotions drive opportunity. Many companies want their audiences to feel safe, happy, confident, and so on. By targeting an audience’s emotions, a company is able to pin-point specific strategies enabling their audiences to feel a certain way. Understanding how the audience feels and what they personally relate to can make or break any campaign. We would like to possibly utilize the brand of “Remedy for Relief” within social media. Showcasing how remedies for relief can be found in anything. Be it a hobby for stress or the training program for surgeries. It is YOUR healing process and you can be in control of how you better yourself. Most organizations are good at understanding what their target audience needs functionally, but what target audiences also have, and what we too often neglect, are emotional needs.
Seven: To us success is not measured in population, it is measured in outreach. How we connect with individuals on a personal level will make our campaign stronger. It is easy to let the message get lost within the search for success. Replies, retweets and reposts mean that our message will continue to reach the public and people are being active. These are the numbers that we will look for and use to measure our success.
