Post by vunguyen on Oct 5, 2014 18:23:23 GMT -5
Charity water is a non-profit organization founded in 2006 by Scott Harrison, former nightclub owner in New York. Charity Water’s mission is to ensure clean and safe drinking water every single person in the world. I found it very interesting when Paul Young, the digital director, mentioned that the organization does not spend money for advertising and marketing rather they rely heavily on social media to disseminate their message.
When I first visited their Instagram, I noticed that they have a very great following consisting of 227 thousand followers and also that they have over one thousand posts which means they are very active on the platform. Upon looking at the photos posted, a word to describe their page is happiness. The organization posts very vivid, high-quality photos of people who are clearly happy because they have accessibility to clean and safe water. They post photos of individuals, mostly young children and their stories regarding access to clean drinking water, and it works, which is apparent because of the like count. Their photos also very popular; their post have recently averages around four thousand likes, which is great. Charity water’s social media strategy on Instagram is very successful and there is really no need to put funds into advertisements and marketing.
When I first visited their Instagram, I noticed that they have a very great following consisting of 227 thousand followers and also that they have over one thousand posts which means they are very active on the platform. Upon looking at the photos posted, a word to describe their page is happiness. The organization posts very vivid, high-quality photos of people who are clearly happy because they have accessibility to clean and safe water. They post photos of individuals, mostly young children and their stories regarding access to clean drinking water, and it works, which is apparent because of the like count. Their photos also very popular; their post have recently averages around four thousand likes, which is great. Charity water’s social media strategy on Instagram is very successful and there is really no need to put funds into advertisements and marketing.
