Post by morrismd2 on Sept 30, 2014 18:38:42 GMT -5
The Make-A-Wish Foundation is a non-profit organization that helps children with life threatening medical conditions to make their wishes come true. Any child approved by a physician between the ages of 2 and 18 are eligible to be referred to the foundation. The main reason why I chose to talk about this organization is because when I was younger I always watched “SportsCenter” on ESPN every morning before school and they would have a weekly segment called “My Wish” where Make-A-Wish would grant a child the opportunity to meet their favorite athlete, coach, or team. There have been nine seasons so far with the latest, season 9, over this past summer. Some of the athletes involved include Cam Newton, Gabby Douglas, Roger Federer, and even the University of Michigan Football team.
The social media platform that I feel Make-A-Wish utilizes the most would have to be Pinterest. While browsing through all pins that are related to the organization I found thousands of results. Some of the things included are infographics, quotes, and creative fundraising which are all mentioned in the lecture. There are many creative posts that encourage others to donate to the foundation. For example, there is a pin where it gives a description of a 16 year old that was diagnosed with cancer and how his mom was so committed to helping him become healthy again that she sacrificed her wedding for him. This led to Ryan making his wish to give his mother the wedding she deserved. Pins that have inspirational stories like this definitely help the cause of Make-A-Wish foundation.
The first article I read about was a Make-A-Wish story that featured a boy with the desire to become “batkid.” Many social media experts helped out with the campaign to set up a ceremony at a town hall in San Francisco. The campaign got the public involved, had emotional appeal, and was Twitter based so it spread quickly throughout the country even making its way to President Barack Obama. According to the article by News Generation, the total Twitter potential reach was over 823 million and the grand total of tweets was 555,697.
www.newsgeneration.com/2014/05/30/batkid-campaign/
The second article I read was a little bit different as Make-A-Wish went to a throwback method of storytelling in order to create a buzz about a boy’s wish to meet the Pittsburgh Steelers. I like this idea because it is simple and gets straight to the point yet also shows that Make-A-Wish is still trying to grant those who are eligible with wishes which back them up well from a PR standpoint.
allfacebook.com/facebook-make-a-wish_b71570
The social media platform that I feel Make-A-Wish utilizes the most would have to be Pinterest. While browsing through all pins that are related to the organization I found thousands of results. Some of the things included are infographics, quotes, and creative fundraising which are all mentioned in the lecture. There are many creative posts that encourage others to donate to the foundation. For example, there is a pin where it gives a description of a 16 year old that was diagnosed with cancer and how his mom was so committed to helping him become healthy again that she sacrificed her wedding for him. This led to Ryan making his wish to give his mother the wedding she deserved. Pins that have inspirational stories like this definitely help the cause of Make-A-Wish foundation.
The first article I read about was a Make-A-Wish story that featured a boy with the desire to become “batkid.” Many social media experts helped out with the campaign to set up a ceremony at a town hall in San Francisco. The campaign got the public involved, had emotional appeal, and was Twitter based so it spread quickly throughout the country even making its way to President Barack Obama. According to the article by News Generation, the total Twitter potential reach was over 823 million and the grand total of tweets was 555,697.
www.newsgeneration.com/2014/05/30/batkid-campaign/
The second article I read was a little bit different as Make-A-Wish went to a throwback method of storytelling in order to create a buzz about a boy’s wish to meet the Pittsburgh Steelers. I like this idea because it is simple and gets straight to the point yet also shows that Make-A-Wish is still trying to grant those who are eligible with wishes which back them up well from a PR standpoint.
allfacebook.com/facebook-make-a-wish_b71570