Post by megansimp on Oct 2, 2014 23:31:59 GMT -5
I choose to research the non-profit organization Feeding America. This organization is largely popular in America. They offer millions of children, adults and elderly citizens food every year. Being a larger non-profit their social media engagement is very efficient and successful in my opinion. I feel as though Feeding America is a common organization that many people are familiar with - which goes to show how successful their marketing is.
One social media platform that Feeding America engages on, that I have not seen any other non-profit do that I have researched is use YouTube. I personally love visuals and producing media that viewers will feel a impact and draw them in. Just watching Feeding America's home video is captivating enough to get you moving and searching around their page for more (http://www.youtube.com/user/feedingamerica). This is something different from the non-profits that I have researched and resources and audience may have a lot but I believe it all comes down to the message you want your viewer to see. Feeding America being big on facts about hunger and poverty in America - videos and graphics work for them. Flashing a quick fact about how many children go to bed hungry at night will draw anyone in, this is where I think they are most successful.
While is it difficult finding faults in such a well established organization I do believe they can do better with putting their videos out there. They are well shot and edited videos and people who support the non-profit would love to share it - but they are lacking in views in the page. While their main video had over 9,000 views most other barely go over 900. I'm not sure if a promoting issue or are they just putting out the main video because it contains the facts and mission of the organization.
One social media platform that Feeding America engages on, that I have not seen any other non-profit do that I have researched is use YouTube. I personally love visuals and producing media that viewers will feel a impact and draw them in. Just watching Feeding America's home video is captivating enough to get you moving and searching around their page for more (http://www.youtube.com/user/feedingamerica). This is something different from the non-profits that I have researched and resources and audience may have a lot but I believe it all comes down to the message you want your viewer to see. Feeding America being big on facts about hunger and poverty in America - videos and graphics work for them. Flashing a quick fact about how many children go to bed hungry at night will draw anyone in, this is where I think they are most successful.
While is it difficult finding faults in such a well established organization I do believe they can do better with putting their videos out there. They are well shot and edited videos and people who support the non-profit would love to share it - but they are lacking in views in the page. While their main video had over 9,000 views most other barely go over 900. I'm not sure if a promoting issue or are they just putting out the main video because it contains the facts and mission of the organization.