Post by zirpolorva on Oct 2, 2014 22:03:00 GMT -5
Doctors without Borders' social media presence gives a great, expansive sense of the organization's mission and their professionalism in carrying out that mission. While their imagery on all platforms is incredibly impressive and stands as a shining example for other groups, their YouTube channel especially strikes me. Video is incredibly difficult to make professional, demanding a lot of gear, effort and patience as well as software, cameras and computer that can be unruly in the field.
Their informational videos are presented in a news/documentary format that makes many production companies look inferior. It is important as doctors for them to maintain their ability to act as authorities in medical emergencies and more peaceful times as well, so creating these videos and spreading awareness in a professional, charismatic, narrative way is important for such a visually stimulated audience.
I also notice that their video content is much longer and more in-depth than other groups. Doctors without Borders is a larger group and is able to fund better production, but smaller groups can see how they can construct minute or two minute videos to host on YouTube to enhance their reach and articulate their goals. It is important to expand beyond Instagram length videos at least once or twice a year to articulate your goals for that time and how you are doing with accomplishing them.
Also for a group like Doctors without Borders physically seeing the moving image of someone they help or somewhere they are traveling help to make those places and people real for audience members and donors at home. It is important to remember that as real as the action is for people helping others in the field conveying that same sense of experience and perspective back to audience members can enhance their ability to understand your needs, the needs of those you are helping and how they can interaction with both groups of people.
Videos are also important because the offer file footage and information for journalists and others who might be willing to share your group's message. Anytime you can have a piece of media that clearly, charismatically and professionally articulates your current actions and needs your audience and donors can better help you do what you need to do. Doctor's without Borders quality is above the expectation for most nonprofit groups but still stands as a great example for social media experts around the world.
Their informational videos are presented in a news/documentary format that makes many production companies look inferior. It is important as doctors for them to maintain their ability to act as authorities in medical emergencies and more peaceful times as well, so creating these videos and spreading awareness in a professional, charismatic, narrative way is important for such a visually stimulated audience.
I also notice that their video content is much longer and more in-depth than other groups. Doctors without Borders is a larger group and is able to fund better production, but smaller groups can see how they can construct minute or two minute videos to host on YouTube to enhance their reach and articulate their goals. It is important to expand beyond Instagram length videos at least once or twice a year to articulate your goals for that time and how you are doing with accomplishing them.
Also for a group like Doctors without Borders physically seeing the moving image of someone they help or somewhere they are traveling help to make those places and people real for audience members and donors at home. It is important to remember that as real as the action is for people helping others in the field conveying that same sense of experience and perspective back to audience members can enhance their ability to understand your needs, the needs of those you are helping and how they can interaction with both groups of people.
Videos are also important because the offer file footage and information for journalists and others who might be willing to share your group's message. Anytime you can have a piece of media that clearly, charismatically and professionally articulates your current actions and needs your audience and donors can better help you do what you need to do. Doctor's without Borders quality is above the expectation for most nonprofit groups but still stands as a great example for social media experts around the world.
