Post by michelleg on Oct 2, 2014 22:02:54 GMT -5
UNICEF is a non-profit organization that was created in 1946 as a means to help feed famished children in Europe and has developed into an organization that helps children worldwide. Although UNICEF has been around for decades, it continues to stay updated with the new social media platforms of today. You can find UNICEF on Facebook, Twitter, Instagram, and more. UNICEF realized that they shoul take advantage of not one social media platforms, but as many as possible. www.unicef.org/videoaudio/video_50646.html) Meg French, Director of International Policy and Programs for UNICEF Canada stated “In order to save children’s lives we really need to be engaging with all sorts of different people. Whether or not that is with individuals, corporations, private sector, or governments, one of the critical ways of [engaging] is by telling the story of UNICEF, of our work, and of the lives of children. In order to tell those stories increasingly means telling those stories through online channels, through digital media, through social media,.”. She notices that the use of social media is crucial to reaching out to people and getting your point across. (http://www.meltwater.com/customers/unicef/)
I decided to follow UNICEF on Instagram and twitter a few weeks ago, and have yet to be disappointed. They really take advantage of all aspects of social media to reach out to the public and inform them on various topics. UNICEF launched a global initiative to call for an end to violence against children in 2013 (#ENDviolence). The tagline of the campaign, “make the invisible visible“, urges individuals, families, societies, governments and other to recognize violence against children as a global problem. It also encourages us all to join the cause to ensure that no child has to grow up under the threat or reality of violence. Many studies have shown that all over the world, across cultures and religions, accepting attitudes still prevail when it comes to corporal punishment or psychological abuse of children.
Just like the World Pediatric Project, UNICEF uses social media to reach out and bring awareness to the issues that they are trying to fight. I do believe that as a campaign strategy the World Pediatric Project could use a hashtag like UNICEF did with #ENDviolence to help bring awareness. The power of the hashtag is wonderful and underestimated a lot my organizations. I believe that incorporating a hashtag in my group’s campaign strategy will also help bring awareness to the World Pediatric Project in the Richmond Area. I look forward to testing out my theory.
I decided to follow UNICEF on Instagram and twitter a few weeks ago, and have yet to be disappointed. They really take advantage of all aspects of social media to reach out to the public and inform them on various topics. UNICEF launched a global initiative to call for an end to violence against children in 2013 (#ENDviolence). The tagline of the campaign, “make the invisible visible“, urges individuals, families, societies, governments and other to recognize violence against children as a global problem. It also encourages us all to join the cause to ensure that no child has to grow up under the threat or reality of violence. Many studies have shown that all over the world, across cultures and religions, accepting attitudes still prevail when it comes to corporal punishment or psychological abuse of children.
Just like the World Pediatric Project, UNICEF uses social media to reach out and bring awareness to the issues that they are trying to fight. I do believe that as a campaign strategy the World Pediatric Project could use a hashtag like UNICEF did with #ENDviolence to help bring awareness. The power of the hashtag is wonderful and underestimated a lot my organizations. I believe that incorporating a hashtag in my group’s campaign strategy will also help bring awareness to the World Pediatric Project in the Richmond Area. I look forward to testing out my theory.