Post by serina on Oct 2, 2014 21:59:24 GMT -5
For Charity Water, the organization that helps get clean water to children in Ethiopia, some of their social media strategies that stuck out to me were centered around how they get funds into their organization. They do not market for anything as far as using advertising. Advertising can cost anywhere from twenty thousand dollars to two million dollars, as what I’ve been told from countless advertising professors in my major. One in particular has mentioned that a good, well produced, averagely affordable priced commercial costs around three hundred thousand dollars. This organization does not do any banner posts, commercials, promoting posts, Facebook advertising, etc. It amazes me how they get their money not only from their followers, but from other funding companies. Twitter and Google donate media to them as well, while Facebook does not. However, whatever funds they do receive, the money that they get goes directly to a small operating fund, which for some of it they to hire Creatives to do films and photography to post across their social media platforms.
Whatever they do do on social media, what they are campaigning as of now, is their birthday strategy. This brings funding in in a creative and interactive way. They suggest that for every fundraising campaign, they want supporters to donate whatever monetary gifts they receive for their birthdays, they want them to donate it to the organization as a fund. Sort of like a challenge in way. Their families and friends would give it to the organization.
One thing that stood out to me among the rest, is the fact that he kept saying that their biggest social media strategy and advertising is basically none at all. They are not into a whole lot of advertising like I discussed above or even the social media partnering advertising. They almost completely rely on word of mouth as a marketing movement in the beginning stages of their campaigns. He explained how it is really in human nature to talk to other people about information that you find. Therefore, they start there with people, and let things flow after that. That is almost insane! But it is true and it is genius. This shows the impact word of mouth can have in any company or organization. Sometimes it is less about money and more about getting people informed and inspired to support a good cause and to help others.
Whatever they do do on social media, what they are campaigning as of now, is their birthday strategy. This brings funding in in a creative and interactive way. They suggest that for every fundraising campaign, they want supporters to donate whatever monetary gifts they receive for their birthdays, they want them to donate it to the organization as a fund. Sort of like a challenge in way. Their families and friends would give it to the organization.
One thing that stood out to me among the rest, is the fact that he kept saying that their biggest social media strategy and advertising is basically none at all. They are not into a whole lot of advertising like I discussed above or even the social media partnering advertising. They almost completely rely on word of mouth as a marketing movement in the beginning stages of their campaigns. He explained how it is really in human nature to talk to other people about information that you find. Therefore, they start there with people, and let things flow after that. That is almost insane! But it is true and it is genius. This shows the impact word of mouth can have in any company or organization. Sometimes it is less about money and more about getting people informed and inspired to support a good cause and to help others.