Post by kurtisdement on Sept 30, 2014 17:33:25 GMT -5
The Livestrong foundation is a non-profit organization that helps and provides support to individuals with cancer. The foundation was founded in 1997, by former Cyclist Lance Armstrong. The foundations mission is "inspire and empower" cancer survivors and their families. Armstrong is a survivor of Testicular cancer. This organization is known for it's yellow coloring. It features the color yellow in many of it's posts and ads. You may have seen those yellow bracelets that became popular a few years ago. I had one and I am sure many of you have had them in the past.
One of Livestrong's many strengths is fundraising. Over the years they have raised millions of dollars for research and also services to provide patients with cancer. They recently did a virtual tribute wall on Instagram. According to livestrong.org, users can ask for donations and offer to create a “In Honor” “In Memory” and “I’m a Survivor” card for your donors. Livestrong also has great fact cards that users can designate to loved ones. They also show where the money you donate is going to. Here are a few examples: A donation of $35 can connect someone fighting cancer with a survivor who’s been there. (Peer to peer matching with Imerman Angles)
- A donation of $75 can send a survivor through a six-week program to help them reclaim their life after treatment.
- A donation of $200 can provide a client with assistance understanding their insurance, overturning any denials, appealing any claims, and receiving co-pay medication assistance related to their cancer diagnosis or the diagnosis or a loved one.
Livestrong has a decent following on instagram. They have about 2,500 followers. One cool thing about their page is that it's really welcoming. They have phone numbers that you can call if you need support and they also have many photos of events and races that they have sponsored.
Livestrong has also had to deal with some controversy in recent years. Lance Armstrong (the founder) has been tied to illegal doping and performance enhancing drugs while cycling. Armstrong for years denied the allegations, but recently did an interview with Oprah Winfrey in which he came clean and admitted that the allegations were true. He immediately took himself off Livestrong's board and now virtually has nothing to do with the foundation. Livestrong had to basically due damage control due to the blacklash. According to philanthropy.com, Livestrong had to deal with many angry users on social media. Brooke Mcmillan who is a online community manager for Livestrong had to recommit the foundations views. She told users through Facebook and Twitter about the values of Livestrong and she said that it was it's own foundation despite Armstrongs transgressions. “We’re here to help people affected by cancer through daily challenges, and the way that we use social media is to connect people to services and share their stories,” she says. I believe that Livestrong has a core belief in helping people. They believe that being there for others is essential in dealing with this fight. In the end, Lance Armstrong made many mistakes... Creating this great foundation was not one of them.
Works Cited:
instagram.com/livestrongfoundation
Ramos, Robert. "Fundraising Through Social Media." LIVESTRONG Foundation Blog. N.p., 26 June 2013. Web. 30 Sept. 2014.
blog.livestrong.org/2013/06/26/fundraising-through-social-media/
Switzer, Cody. "Post Navigation." Social Philanthropy How Social Media Helped Livestrong Weather a Tough Time Comments. N.p., 14 Dec. 2012. Web. 30 Sept. 2014.
philanthropy.com/blogs/social-philanthropy/how-social-media-helped-livestrong-weather-a-tough-time/31834
One of Livestrong's many strengths is fundraising. Over the years they have raised millions of dollars for research and also services to provide patients with cancer. They recently did a virtual tribute wall on Instagram. According to livestrong.org, users can ask for donations and offer to create a “In Honor” “In Memory” and “I’m a Survivor” card for your donors. Livestrong also has great fact cards that users can designate to loved ones. They also show where the money you donate is going to. Here are a few examples: A donation of $35 can connect someone fighting cancer with a survivor who’s been there. (Peer to peer matching with Imerman Angles)
- A donation of $75 can send a survivor through a six-week program to help them reclaim their life after treatment.
- A donation of $200 can provide a client with assistance understanding their insurance, overturning any denials, appealing any claims, and receiving co-pay medication assistance related to their cancer diagnosis or the diagnosis or a loved one.
Livestrong has a decent following on instagram. They have about 2,500 followers. One cool thing about their page is that it's really welcoming. They have phone numbers that you can call if you need support and they also have many photos of events and races that they have sponsored.
Livestrong has also had to deal with some controversy in recent years. Lance Armstrong (the founder) has been tied to illegal doping and performance enhancing drugs while cycling. Armstrong for years denied the allegations, but recently did an interview with Oprah Winfrey in which he came clean and admitted that the allegations were true. He immediately took himself off Livestrong's board and now virtually has nothing to do with the foundation. Livestrong had to basically due damage control due to the blacklash. According to philanthropy.com, Livestrong had to deal with many angry users on social media. Brooke Mcmillan who is a online community manager for Livestrong had to recommit the foundations views. She told users through Facebook and Twitter about the values of Livestrong and she said that it was it's own foundation despite Armstrongs transgressions. “We’re here to help people affected by cancer through daily challenges, and the way that we use social media is to connect people to services and share their stories,” she says. I believe that Livestrong has a core belief in helping people. They believe that being there for others is essential in dealing with this fight. In the end, Lance Armstrong made many mistakes... Creating this great foundation was not one of them.
Works Cited:
instagram.com/livestrongfoundation
Ramos, Robert. "Fundraising Through Social Media." LIVESTRONG Foundation Blog. N.p., 26 June 2013. Web. 30 Sept. 2014.
blog.livestrong.org/2013/06/26/fundraising-through-social-media/
Switzer, Cody. "Post Navigation." Social Philanthropy How Social Media Helped Livestrong Weather a Tough Time Comments. N.p., 14 Dec. 2012. Web. 30 Sept. 2014.
philanthropy.com/blogs/social-philanthropy/how-social-media-helped-livestrong-weather-a-tough-time/31834