Post by reedcn2 on Oct 2, 2014 21:48:00 GMT -5
Doctors without Borders UK, founded in 1971 is an emergency medical aid organization. It was founded by doctors who were dissatisfied with how the Red Cross went about aiding people, so they decided to start their own organization that provides medical aid wherever it’s needed (hence the organization name), while also speaking out about what they see. They give aid in a range of situations like emergency crisis, and big outbreaks like that of Ebola happening now.
To spread awareness of issues in for instance the Ebola case Doctors without Borders uses their social media platform to requesting Western World populations, UN members, and governments to become more active.
Unlike other organizations I’ve seen on the hangouts they operate on a day to day in terms of their content because they’re an emergency relief organization. I admire their ability to uphold consistency because there are new issues all the time, and making sure their content is relevant to their work even in the photos they take on they field. DB’s Pinterest page has 23 boards that focus on a range of things like current cases they’re working with like Ebola, quotes and campaigns. I like how they utilize the click through feature to link to their page and provide their audience with background information. I was most interested in their interactive guide board that provided a walk through of how they handle certain situations. I don’t use Pinterest so I’m unaware what’s a good number of followers, but it seems like theirs could use more.
Charity Water’s mission is to bring clean water to everyone across the globe. Their organization is only 8 years old but has an impressing buzz. They understand the importance of and inspirational brand, and use inspiration as a basis of their strategy. Charity Water also works to keep longstanding relationships with their donor, that doesn’t just pry for more and more money but instead also providing results. I want to give donate money to them right now because he mentioned how important it is to them not to play on guilt when appealing to their audience but instead opportunity.
It sticks out to me that they rely on word of mouth through social media since they don’t have funds that go towards marketing i.e. paying for Facebook ads. When Paull Young mentioned word of mouth I immediately checked their Twitter page, not to my surprise they have over 1.44 million followers. Somehow with that huge of an audience they still make sure to interact with their followers with replies and retweets. Their Pinterest page is pretty successful as well they have over 7,000 followers. I particularly liked their Creative Fundraising board that provides different ideas for fundraising campaigns.
To spread awareness of issues in for instance the Ebola case Doctors without Borders uses their social media platform to requesting Western World populations, UN members, and governments to become more active.
Unlike other organizations I’ve seen on the hangouts they operate on a day to day in terms of their content because they’re an emergency relief organization. I admire their ability to uphold consistency because there are new issues all the time, and making sure their content is relevant to their work even in the photos they take on they field. DB’s Pinterest page has 23 boards that focus on a range of things like current cases they’re working with like Ebola, quotes and campaigns. I like how they utilize the click through feature to link to their page and provide their audience with background information. I was most interested in their interactive guide board that provided a walk through of how they handle certain situations. I don’t use Pinterest so I’m unaware what’s a good number of followers, but it seems like theirs could use more.
Charity Water’s mission is to bring clean water to everyone across the globe. Their organization is only 8 years old but has an impressing buzz. They understand the importance of and inspirational brand, and use inspiration as a basis of their strategy. Charity Water also works to keep longstanding relationships with their donor, that doesn’t just pry for more and more money but instead also providing results. I want to give donate money to them right now because he mentioned how important it is to them not to play on guilt when appealing to their audience but instead opportunity.
It sticks out to me that they rely on word of mouth through social media since they don’t have funds that go towards marketing i.e. paying for Facebook ads. When Paull Young mentioned word of mouth I immediately checked their Twitter page, not to my surprise they have over 1.44 million followers. Somehow with that huge of an audience they still make sure to interact with their followers with replies and retweets. Their Pinterest page is pretty successful as well they have over 7,000 followers. I particularly liked their Creative Fundraising board that provides different ideas for fundraising campaigns.