Post by journoram on Oct 2, 2014 21:46:47 GMT -5
For this weeks Discussion project I picked the Wounded Warrior project for my nonprofit. The Wounded Warrior Project is a charity, which supports Veterans when they return home from military actions after September 11th. By empowering veterans and helping them meet others like them, talk with others who have been in the same positions, as well as assisting with medical services this unique charity helps soldiers get back on their feet emotionally as well as physically.
The life changing work of this charity is showcased nicely on their Instagram page. A big part of the work that this group does is take wounded veterans out on high adventure outings and empowering them to continue to do these things despite their injuries. This work is very visual in nature, so their Instagram is full of great action shots of veterans skiing, biking, rowing, hiking, and participating in other sports despite possibly missing limbs.
They generate quite a bit of likes on their pictures due to the combination of the strong visuals and the patriotic message, but they don’t get all that much engagement. People are not really interacting with the content. In order to counteract this, the charity needs to engage more with it’s user base by asking for personal stories, or adding more engaging captions to the pictures themselves. Their follower count is pretty high, with just over 7,000 followers. However, the amount of users they actually follow is very low. They should follow more people so that they can comment back and forth, and share their message with more health and veterans related charities.
This charity differs from the other charities that we’ve studied because it relies on a very strong set of ideas of patriotism and thanking those that served. While the idea of helping children, or fighting disease are also important, they are not nearly as ingrained in the American people and social system as patriotism. While the idea of Patriotism can be used as a way to call out people who push American exceptionalism, this charity is in a unique position to campaign for it’s programs using old fashion American pride and the need to “Support Our Troops.”
Because politically the Wounded Warrior Project is a very easy cause to back, many big companies have created ad campaigns to support them. CSX recently did a “Drop and Give Them 10” campaign. All people would have to do to participate is do ten pushups, record it with the company, post a picture on instagram, and then CSX would donate a dollar. Americans are eager to help veterans who served their country, despite whether they agree with the war itself or not.
www.csx.com/index.cfm/media/press-releases/csx-puts-a-little-muscle-into-national-campaign-supporting-wounded-warrior-projectc2ae/
Another company that helps raise money for the organization is the Tough Mudder race. The Tough Mudder is an extremely difficult obstacle course for extreme athlethes. This goes along really well with the idea of a charity which helps wounded veterans get out into the community and participate in sports. Most of the advertising from this race is through social media, because people often post about finishing the race. The slogan “Tough Enough to Fundraise?” pushes viewers to raise money for those who were “tough enough” to serve their country. toughmudder.com/wounded-warrior-project
The life changing work of this charity is showcased nicely on their Instagram page. A big part of the work that this group does is take wounded veterans out on high adventure outings and empowering them to continue to do these things despite their injuries. This work is very visual in nature, so their Instagram is full of great action shots of veterans skiing, biking, rowing, hiking, and participating in other sports despite possibly missing limbs.
They generate quite a bit of likes on their pictures due to the combination of the strong visuals and the patriotic message, but they don’t get all that much engagement. People are not really interacting with the content. In order to counteract this, the charity needs to engage more with it’s user base by asking for personal stories, or adding more engaging captions to the pictures themselves. Their follower count is pretty high, with just over 7,000 followers. However, the amount of users they actually follow is very low. They should follow more people so that they can comment back and forth, and share their message with more health and veterans related charities.
This charity differs from the other charities that we’ve studied because it relies on a very strong set of ideas of patriotism and thanking those that served. While the idea of helping children, or fighting disease are also important, they are not nearly as ingrained in the American people and social system as patriotism. While the idea of Patriotism can be used as a way to call out people who push American exceptionalism, this charity is in a unique position to campaign for it’s programs using old fashion American pride and the need to “Support Our Troops.”
Because politically the Wounded Warrior Project is a very easy cause to back, many big companies have created ad campaigns to support them. CSX recently did a “Drop and Give Them 10” campaign. All people would have to do to participate is do ten pushups, record it with the company, post a picture on instagram, and then CSX would donate a dollar. Americans are eager to help veterans who served their country, despite whether they agree with the war itself or not.
www.csx.com/index.cfm/media/press-releases/csx-puts-a-little-muscle-into-national-campaign-supporting-wounded-warrior-projectc2ae/
Another company that helps raise money for the organization is the Tough Mudder race. The Tough Mudder is an extremely difficult obstacle course for extreme athlethes. This goes along really well with the idea of a charity which helps wounded veterans get out into the community and participate in sports. Most of the advertising from this race is through social media, because people often post about finishing the race. The slogan “Tough Enough to Fundraise?” pushes viewers to raise money for those who were “tough enough” to serve their country. toughmudder.com/wounded-warrior-project