Post by walkerle4 on Sept 30, 2014 16:34:19 GMT -5
For this discussion on a non-profit I will focus on The National Breast Cancer Foundation. The National Breast Cancer Foundation was founded in 1991 and works to provide mammograms to those who need them, as well as giving vital information about breast cancer to women around the world.
I immediately wanted to check out their Instagram; Instagram is becoming more popular than ever with people of all ages. I was surprised to see that for such a big organization they only have 910 followers. For a quick comparison their Facebook has approximately 46,000 likes; why is this not translating to Instagram?
First off, their name on Instagram is nbcf, not the full name. This could cause confusion on who they are and what they represent. If an Instagram name does not make the public user immediately understand the profile then they are more likely to be uninterested in their message.
On all of the pictures that the National Breast Cancer Foundation posts they receive 15-40 likes; this is not nearly enough for a message to get across. I believe that the problem is the content; a lot of time they are group pictures of people who are volunteering for the organization. Though this is great and people love seeing their face on an organizations page it does not always work to get more followers. The posts that seemed to get the most likes on their page were the quotes with interesting images. These quotes tend to be motivational and inspiring which helps almost anyone feel connected to their message.
I think for the future the National Breast Cancer Foundation should look to post more images that inspire the public with quotes and universal pictures. Making the posts too personal alienates those less involved.
“Pink Ribbon Produce” recently partnered with NBCF to encourage the public to make healthy choices when consuming food. They used a campaign on all social media called “Take the Fresh Plate Challenge” with NBCF. This was an important move for NBCF in order to put themselves out there in other markets.
PF Changs also recently created a social media challenge for their fans; if they posted a picture relevant to theor challenge they would donate a dollar to the National Breast cancer Foundation. This was a good idea, but it did more for PF Changs than NBCF
I believe the National Breast Cancer Foundation needs to do a similar contest in order to make themselves stick out more. Partnerships are great, but only if the public sees both sides.
www.producenews.com/news-dep-menu/test-featured/14032-pink-ribbon-produce-supports-national-breast-cancer-foundation-promotes-healthy-lifestyles
www.clarionledger.com/story/news/local/2014/09/30/paint-pf-changs-pink-in-ridgeland/16469713/
I immediately wanted to check out their Instagram; Instagram is becoming more popular than ever with people of all ages. I was surprised to see that for such a big organization they only have 910 followers. For a quick comparison their Facebook has approximately 46,000 likes; why is this not translating to Instagram?
First off, their name on Instagram is nbcf, not the full name. This could cause confusion on who they are and what they represent. If an Instagram name does not make the public user immediately understand the profile then they are more likely to be uninterested in their message.
On all of the pictures that the National Breast Cancer Foundation posts they receive 15-40 likes; this is not nearly enough for a message to get across. I believe that the problem is the content; a lot of time they are group pictures of people who are volunteering for the organization. Though this is great and people love seeing their face on an organizations page it does not always work to get more followers. The posts that seemed to get the most likes on their page were the quotes with interesting images. These quotes tend to be motivational and inspiring which helps almost anyone feel connected to their message.
I think for the future the National Breast Cancer Foundation should look to post more images that inspire the public with quotes and universal pictures. Making the posts too personal alienates those less involved.
“Pink Ribbon Produce” recently partnered with NBCF to encourage the public to make healthy choices when consuming food. They used a campaign on all social media called “Take the Fresh Plate Challenge” with NBCF. This was an important move for NBCF in order to put themselves out there in other markets.
PF Changs also recently created a social media challenge for their fans; if they posted a picture relevant to theor challenge they would donate a dollar to the National Breast cancer Foundation. This was a good idea, but it did more for PF Changs than NBCF
I believe the National Breast Cancer Foundation needs to do a similar contest in order to make themselves stick out more. Partnerships are great, but only if the public sees both sides.
www.producenews.com/news-dep-menu/test-featured/14032-pink-ribbon-produce-supports-national-breast-cancer-foundation-promotes-healthy-lifestyles
www.clarionledger.com/story/news/local/2014/09/30/paint-pf-changs-pink-in-ridgeland/16469713/
