Post by jpandors27 on Oct 2, 2014 21:21:10 GMT -5
Charity Water is a non profit that seems to have truly broken the model that almost all other non profits follow. By reinventing the approach to charitable work and fundraising, Charity Water has managed to become a household name in far less time than many others.
Focusing on inspiring donors, and aiming to create their own movement about something most are unaware about was a big challenge. The majority of the world has clean and safe drinking water, but there are almost a billion people who go without.
Charity Water inspires through their content. Photographs are extremely inspiring, and can pull at your heart strings. Paull Young of Charity Water says that by avoiding guilt, which is a typical method for charities to fund raise, they use a more passionate approach of opportunity. In the instance of Charity Water, water brings opportunity. Their photos through social media show that water makes people happy. In the developed world we do not understand the importance of water because we're unaware that people spend entire days walking to and from a water source for their family. These pictures are professional and show an incredible amount of emotion. An absolutely genius post by Charity Water through Instagram is a water jug with the phrase "The craziest thing we can do is nothing" written on it. It has over 7,000 likes.
Charity Water is not only using social media for their visuals. By giving back to their donors evidence of where their money goes, by showing pictures of new water projects, they keep them engaged through visuals. This is an active engagement instead of passive, which is the model all other organizations seem to use.
They do show these through their social media as well. Showcasing their accomplishments is even more powerful than pictures of doctors and patients. Water actually photographs very, very well, especially when it is clear. Most of us have never seen "dirty" water, and the occasional Instagram post with dirty water is that much more powerful. Their balance of photographs is very great.
The twitter banner for Charity Water shows four or five women working tirelessly just to get a bucket of water from a well. There are no words, but the visual is so great and the viewer can see exactly how hard it is for these women to get water. Who even knows if the water they are pulling up is clean. What they are doing is working, because their twitter page has 1.4 million followers.
Focusing on inspiring donors, and aiming to create their own movement about something most are unaware about was a big challenge. The majority of the world has clean and safe drinking water, but there are almost a billion people who go without.
Charity Water inspires through their content. Photographs are extremely inspiring, and can pull at your heart strings. Paull Young of Charity Water says that by avoiding guilt, which is a typical method for charities to fund raise, they use a more passionate approach of opportunity. In the instance of Charity Water, water brings opportunity. Their photos through social media show that water makes people happy. In the developed world we do not understand the importance of water because we're unaware that people spend entire days walking to and from a water source for their family. These pictures are professional and show an incredible amount of emotion. An absolutely genius post by Charity Water through Instagram is a water jug with the phrase "The craziest thing we can do is nothing" written on it. It has over 7,000 likes.
Charity Water is not only using social media for their visuals. By giving back to their donors evidence of where their money goes, by showing pictures of new water projects, they keep them engaged through visuals. This is an active engagement instead of passive, which is the model all other organizations seem to use.
They do show these through their social media as well. Showcasing their accomplishments is even more powerful than pictures of doctors and patients. Water actually photographs very, very well, especially when it is clear. Most of us have never seen "dirty" water, and the occasional Instagram post with dirty water is that much more powerful. Their balance of photographs is very great.
The twitter banner for Charity Water shows four or five women working tirelessly just to get a bucket of water from a well. There are no words, but the visual is so great and the viewer can see exactly how hard it is for these women to get water. Who even knows if the water they are pulling up is clean. What they are doing is working, because their twitter page has 1.4 million followers.
