Post by Niema Eaves on Oct 2, 2014 21:18:35 GMT -5
A visual social media engagement strategy that stands out for both organizations is their strategic use of photos on Instagram.
Doctors Without Borders (MSF) uses their Instagram more like a feed and to put updates on the organization (at least 1/day). Their Instagram pictures also feature specific accounts of people who they have impacted. This includes information like the person’s name, what they did to help them, etc. The use of the graphic images on here strike home when you see them and not only let you know that you can make a difference but they serve to keep you aware with what is going globally.
Charity Water, on the other hand, is good with their pictures because they usually include a good caption/hashtag, someone with a glass of water, and has some sort of appeal for money. Included in their Instagram are downloadable photos even, in which they usually tend to post everyday. As far as the overall layout, it is pretty colorful, simple, easy to navigate. There isn’t too much going on in these pictures; they get straight to the point. A tactic that I notice specifically with
Charity Water is that they almost always include someone holding a cup of water in their images, and consistently throughout the month of September, have been hash tagging “#SeptemberCampaign,” which is good in letting the audience know that you are continuing and regularly sticking to the campaign. Something I even learned from the lecture about Charity Water was that it was the first advertisement that Instagram ever ran when it was launched.
These factors that MSF and Charity Water use makes them stand out and tend to be more distinct compared to other organizations. These are some of the factors that help them to succeed. Depending on the organization, different platforms will reach different audiences. This allows the supporters/audience to know that their money is being used for good and is truly making a difference. The specificity of pictures and what they represent makes the message more powerful. And accompanying these photos with captions, hash tags, mentions, filters and more can all impact the effectiveness and efficiency of each post. Another factor that I find different from other campaigns and organizations that I have researched previously is that they ask for monetary support in tactful ways. Personally, I think this is pretty difficult to accomplish because there’s never a better/more correct way to ask for money from someone to help fund and support your organization. However, this is why I felt their use of photos was a strong characteristic because they master the art of showing rather than telling. Then everything else thereafter seems to just fall into place.
Doctors Without Borders (MSF) uses their Instagram more like a feed and to put updates on the organization (at least 1/day). Their Instagram pictures also feature specific accounts of people who they have impacted. This includes information like the person’s name, what they did to help them, etc. The use of the graphic images on here strike home when you see them and not only let you know that you can make a difference but they serve to keep you aware with what is going globally.
Charity Water, on the other hand, is good with their pictures because they usually include a good caption/hashtag, someone with a glass of water, and has some sort of appeal for money. Included in their Instagram are downloadable photos even, in which they usually tend to post everyday. As far as the overall layout, it is pretty colorful, simple, easy to navigate. There isn’t too much going on in these pictures; they get straight to the point. A tactic that I notice specifically with
Charity Water is that they almost always include someone holding a cup of water in their images, and consistently throughout the month of September, have been hash tagging “#SeptemberCampaign,” which is good in letting the audience know that you are continuing and regularly sticking to the campaign. Something I even learned from the lecture about Charity Water was that it was the first advertisement that Instagram ever ran when it was launched.
These factors that MSF and Charity Water use makes them stand out and tend to be more distinct compared to other organizations. These are some of the factors that help them to succeed. Depending on the organization, different platforms will reach different audiences. This allows the supporters/audience to know that their money is being used for good and is truly making a difference. The specificity of pictures and what they represent makes the message more powerful. And accompanying these photos with captions, hash tags, mentions, filters and more can all impact the effectiveness and efficiency of each post. Another factor that I find different from other campaigns and organizations that I have researched previously is that they ask for monetary support in tactful ways. Personally, I think this is pretty difficult to accomplish because there’s never a better/more correct way to ask for money from someone to help fund and support your organization. However, this is why I felt their use of photos was a strong characteristic because they master the art of showing rather than telling. Then everything else thereafter seems to just fall into place.