Post by morrismd2 on Oct 2, 2014 21:17:08 GMT -5
Just by looking at the homepage for Charity Water my attention was drawn into their fundraising campaign. I liked the way the counter went up as you first got to the site until it reached the maximum amount of donations available to be matched by a donor. I started researching more about Charity Water besides the Google Hangout and found multiple articles about Paull Young and his campaign as the director of Digital Engagement of the organization. After starting up in 2006, Charity Water has received about 75% of their funds just from social media and digital donations.
The success that Charity Water has had over social media is unprecedented. They were the first charity to gain over 1 million followers on Twitter and have recently surpassed 1.4 million. Their Facebook page has over 307,000 likes which is amazing for a charity organization because most struggle to gain support through likes and shares. The main social media platform that Charity water strives with would have to be Instagram. They are known to have some of the best photography on their Instagram page not only among non-profit organizations but on the app in general.
When I looked over their Instagram, the first thing that popped out at me was the 227 thousand followers. That is a HUGE following especially for non-profit organizations in the health sector. They have many pictures of kids in poverty stricken countries holding gallons of water which is instantly inspirational to anyone viewing their page. People love a feel good story and I feel like Charity Water seems to emphasize this through their pictures even if it’s sort of a hidden message. The level of photography is definitely what sets this organization apart from other non-profits and that has had a significant impact on their target market as they have gained views to their homepage just from followers on Instagram wanting to learn more about their mission.
Their September campaign is pretty unique as well. They are targeting a specific region which I think is a solid idea because it clearly identifies the needs in Sahel and what needs to be done to solve the problem which is reaching donations in up to a million dollars as featured on their homepage. The fact that they have been posting videos on their Instagram about the campaign is a productive way to spread information quickly as it can reach over 200,000 people in a matter of hours. I think if they stay on top of their other social media sites, Charity Water could become one of the top notch fundraising non-profit organizations in the world.
The success that Charity Water has had over social media is unprecedented. They were the first charity to gain over 1 million followers on Twitter and have recently surpassed 1.4 million. Their Facebook page has over 307,000 likes which is amazing for a charity organization because most struggle to gain support through likes and shares. The main social media platform that Charity water strives with would have to be Instagram. They are known to have some of the best photography on their Instagram page not only among non-profit organizations but on the app in general.
When I looked over their Instagram, the first thing that popped out at me was the 227 thousand followers. That is a HUGE following especially for non-profit organizations in the health sector. They have many pictures of kids in poverty stricken countries holding gallons of water which is instantly inspirational to anyone viewing their page. People love a feel good story and I feel like Charity Water seems to emphasize this through their pictures even if it’s sort of a hidden message. The level of photography is definitely what sets this organization apart from other non-profits and that has had a significant impact on their target market as they have gained views to their homepage just from followers on Instagram wanting to learn more about their mission.
Their September campaign is pretty unique as well. They are targeting a specific region which I think is a solid idea because it clearly identifies the needs in Sahel and what needs to be done to solve the problem which is reaching donations in up to a million dollars as featured on their homepage. The fact that they have been posting videos on their Instagram about the campaign is a productive way to spread information quickly as it can reach over 200,000 people in a matter of hours. I think if they stay on top of their other social media sites, Charity Water could become one of the top notch fundraising non-profit organizations in the world.