Post by landytd on Oct 2, 2014 21:12:14 GMT -5
Charity Water was a true standout for me as far as visual content and strategy using social media. I think the most impressive platform that Charity Water has taken advantage of is Instagram. As Paul stated in the Hangout I think it may have given them a boost in comparison with other organizations as being one of the first to use the platform. The free 'first ad' on Instagram is a good example of how diving into new platforms can be beneficial in both reach and relationship building with creators of new mediums. The brand that is portrayed by Charity Water as a transparent non-profit goes well with its mutual investment model. I think that building relationships with publics, especially when they are giving you money, transparency and trust are essential. Charity Water also does a great job of reinforcing this trust with high quality photos that let donors see what they are doing to help while being visually engaged in a professional manner.
I also think that having a quality water shot in a majority of posts is a unique concept that goes a long way. It is the small things like having similar yet unique water shots build a brand that is visually unique. With the massive amount of visual content on Instagram and other platforms anything that makes an organization's photo feed stand out from others is important. I think having that brand uniqueness is hard to accomplish and takes a lot of creativity to get right. Having Instagram and other platforms tied in with the 'creativity teams' was another aspect of the organization that stood out to me. I also thought it was interesting how creativity and inspiration were tied together. The sheer amount of donations through individual campaigns tied together with Charity Water is exemplified through its reach from Instagram to word of mouth.
The fact that Charity Water's 226,000 followers are also part of other campaigns is another part of their social media strategy that makes it so successful. In comparison with the American Red Cross's 10,000 followers Charity Water shows how successfully connecting visually can also drive other smaller campaigns while surpassing the reach of other organizations with more funding.
I believe that as the mobile space expands Charity Water's proven strategy is sure to eventually help them reach and surpass its monetary goals while still being a transparent and mutually beneficial organization. Visual social media strategies will be an important aspect of other organizations who can learn from Charity Water to help each cause as more donors are exposed to Instagram and other platforms.
I also think that having a quality water shot in a majority of posts is a unique concept that goes a long way. It is the small things like having similar yet unique water shots build a brand that is visually unique. With the massive amount of visual content on Instagram and other platforms anything that makes an organization's photo feed stand out from others is important. I think having that brand uniqueness is hard to accomplish and takes a lot of creativity to get right. Having Instagram and other platforms tied in with the 'creativity teams' was another aspect of the organization that stood out to me. I also thought it was interesting how creativity and inspiration were tied together. The sheer amount of donations through individual campaigns tied together with Charity Water is exemplified through its reach from Instagram to word of mouth.
The fact that Charity Water's 226,000 followers are also part of other campaigns is another part of their social media strategy that makes it so successful. In comparison with the American Red Cross's 10,000 followers Charity Water shows how successfully connecting visually can also drive other smaller campaigns while surpassing the reach of other organizations with more funding.
I believe that as the mobile space expands Charity Water's proven strategy is sure to eventually help them reach and surpass its monetary goals while still being a transparent and mutually beneficial organization. Visual social media strategies will be an important aspect of other organizations who can learn from Charity Water to help each cause as more donors are exposed to Instagram and other platforms.
