Post by samfed on Oct 2, 2014 21:11:34 GMT -5
The Trevor Project is the leading national non-profit organization that “provides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24” founded in 1998 by the creators of the Academy Award winning short film Trevor. The website is very easy to navigate for anyone needing assistance. The Trevor Project has four social media bubbles at the top of their page. These platforms are Facebook, Twitter, Tumblr and YouTube. Although the Tumblr was pretty enticing with influential pictures, cute inspirational doodles, and posters about their book tour, I picked The Trevor Project’s YouTube channel which was full of PSAs, broadcast commercials and celebrity endorsements.
The Trevor Project has a slogan of “It Gets Better” and a hash tag #AskForHelp. These are effective and simple at the same time. Three small words but a whole lot of meaning. Not only are they meaningful, they are also utilized in other ways. For example the hash tag AskForHelp, can be used in many other situations, but AskForHelp is mainly associated with The Trevor Project so whoever clicks that will see many Trevor tweets. Even though many people say PSAs are cheesy, these really affected me. Their video “Everybody Needs Help – PSA” from three months ago was simple at first, people just asking normal day-to-day questions but it slowly generated into harsher questions and ended with the hotline phone number. It put me in their shoes, thinking how a person we see as normal is really dealing with issues we could never give an answer to or are uncomfortable talking about.
With more than 19,000 subscribers on their YouTube page, The Trevor Project has reached more subscribers than I have seen the other non-profit organizations we have learned about that have used YouTube. As I mentioned earlier, the organizations website displays four social media outlets, however, the YouTube page supplies an abundance of other media accounts for The Trevor Project. These accounts include: Instagram, Pinterest, Foursquare and Google+. I don’t know why The Trevor Project decides to disclose these four outlets from their website as I think they are limiting their audience by doing so. Celebrities like Daniel Radcliffe, Kevin McHale and Katy Perry also speak about TTP assuring the audience to ask for help, even the simplest question and that a hotline is always available to talk without casting judgment. This technique will allow people to call in because someone they enjoy and look up to sounded like they cared about the person’s well being.
The Trevor Project’s YouTube channel is different from the other organizations we have observed. Preemptive Love Coalition has not released a new video in a year, however, The Trevor Project keeps itself fresh and updates its page at least twice a month if not more. Doctors Without Borders updates their page many times with 2 – 7 minute videos and focus on getting to the root and country, while The Trevor Project’s videos are always short and quick. I think this is because of the difference in age range of audience. DWB seems to be for an older audience, while TTP is aimed at teens to early adults who are used to the quickness of technology.
In conclusion, The Trevor Project utilizes YouTube very well, keeping their Ask For Help and It Can Get Better mantra in all of their videos, along with celebrity endorsements, PSAs (some including YouTube stars), mini movie trailers and commercials.
www.youtube.com/user/TrevorProjectMedia/featured
www.thetrevorproject.org/
The Trevor Project has a slogan of “It Gets Better” and a hash tag #AskForHelp. These are effective and simple at the same time. Three small words but a whole lot of meaning. Not only are they meaningful, they are also utilized in other ways. For example the hash tag AskForHelp, can be used in many other situations, but AskForHelp is mainly associated with The Trevor Project so whoever clicks that will see many Trevor tweets. Even though many people say PSAs are cheesy, these really affected me. Their video “Everybody Needs Help – PSA” from three months ago was simple at first, people just asking normal day-to-day questions but it slowly generated into harsher questions and ended with the hotline phone number. It put me in their shoes, thinking how a person we see as normal is really dealing with issues we could never give an answer to or are uncomfortable talking about.
With more than 19,000 subscribers on their YouTube page, The Trevor Project has reached more subscribers than I have seen the other non-profit organizations we have learned about that have used YouTube. As I mentioned earlier, the organizations website displays four social media outlets, however, the YouTube page supplies an abundance of other media accounts for The Trevor Project. These accounts include: Instagram, Pinterest, Foursquare and Google+. I don’t know why The Trevor Project decides to disclose these four outlets from their website as I think they are limiting their audience by doing so. Celebrities like Daniel Radcliffe, Kevin McHale and Katy Perry also speak about TTP assuring the audience to ask for help, even the simplest question and that a hotline is always available to talk without casting judgment. This technique will allow people to call in because someone they enjoy and look up to sounded like they cared about the person’s well being.
The Trevor Project’s YouTube channel is different from the other organizations we have observed. Preemptive Love Coalition has not released a new video in a year, however, The Trevor Project keeps itself fresh and updates its page at least twice a month if not more. Doctors Without Borders updates their page many times with 2 – 7 minute videos and focus on getting to the root and country, while The Trevor Project’s videos are always short and quick. I think this is because of the difference in age range of audience. DWB seems to be for an older audience, while TTP is aimed at teens to early adults who are used to the quickness of technology.
In conclusion, The Trevor Project utilizes YouTube very well, keeping their Ask For Help and It Can Get Better mantra in all of their videos, along with celebrity endorsements, PSAs (some including YouTube stars), mini movie trailers and commercials.
www.youtube.com/user/TrevorProjectMedia/featured
www.thetrevorproject.org/
