Post by serina on Oct 2, 2014 21:04:54 GMT -5
I researched Girl Scouts of the USA for this assignment. A company that was started in 1912, with over 3 million members today. It was assembled with the idea, from Julliette “Daisy” Gordon Low, the founder, that all girls deserve a chance to develop mentally, physically, and spiritually. As most of us know, these groups of girls are widely known for the delicious taste of their cookies with quirky names. The sale of their cookies was used as a way to finance the activities and materials they needed for their groups. They started this in 1917, shortly after the group was established.
This group is present in many different social media platforms, such as Instagram , Facebook, YouTube, and Twitter. They are a very popular organization with over 43,000 followers on Twitter, 279,000 likes on Facebook, and the list goes on. However, on the newer social media platforms such as Instagram, they are a little less popular with a little over 7,000 followers. They are not as active there as they are on Twitter in which they post constantly, even numerous times in a day as well as keeping in contact and messaging the followers they have.
I want to discuss their main presence on YouTube away from their other platforms. It is here that I feel they have most of their effectiveness. Consumers can watch and connect, seeing up close what they actually do and how people can quickly become volunteers. They are able to see what the girls are doing in their communities as well as their entries in award shows. It is also very helpful if you are a beginner volunteer as they have tutorials on how to do lots of things that deal with the responsibilities of the leadership roles. They also have ‘healthy habit’ videos, girls and volunteer stories, careers, and of course cookies, cookies, cookies!
One of their recent social media issues that I found, was their controversy with the political issues that they somehow are getting accused of supporting. Life News’ article sarcastically states, “GSUSA disingenuously states on their website that they don’t partner with Planned Parenthood. And we know that simply saying something is true, makes it true [not really]… Telling the truth about abortion isn’t “salacious”. But infusing sexually explicit materials into Girl Scouts events, “Journeys” booklets, and promoting abortion issues and activists via social media is perfectly ok [not really]…. It’s about educating adults, in the proper forum, about what GSUSA represents [the reason for why they are boycotting their cookies].”
The other article is in more of a positive light, stating their success rates of cookies sales. Being across social media platforms has definitely increased their consumer awareness and therefore cookie sales as well.
This organization does funding differently than what other organizations I’ve researched so far.
business.time.com/2012/11/02/girl-scouts-use-social-media-mobile-tech-to-break-cookie-sales-records/
www.lifenews.com/2014/02/05/tell-the-girl-scouts-usa-to-get-out-of-bed-with-big-abortion/
This group is present in many different social media platforms, such as Instagram , Facebook, YouTube, and Twitter. They are a very popular organization with over 43,000 followers on Twitter, 279,000 likes on Facebook, and the list goes on. However, on the newer social media platforms such as Instagram, they are a little less popular with a little over 7,000 followers. They are not as active there as they are on Twitter in which they post constantly, even numerous times in a day as well as keeping in contact and messaging the followers they have.
I want to discuss their main presence on YouTube away from their other platforms. It is here that I feel they have most of their effectiveness. Consumers can watch and connect, seeing up close what they actually do and how people can quickly become volunteers. They are able to see what the girls are doing in their communities as well as their entries in award shows. It is also very helpful if you are a beginner volunteer as they have tutorials on how to do lots of things that deal with the responsibilities of the leadership roles. They also have ‘healthy habit’ videos, girls and volunteer stories, careers, and of course cookies, cookies, cookies!
One of their recent social media issues that I found, was their controversy with the political issues that they somehow are getting accused of supporting. Life News’ article sarcastically states, “GSUSA disingenuously states on their website that they don’t partner with Planned Parenthood. And we know that simply saying something is true, makes it true [not really]… Telling the truth about abortion isn’t “salacious”. But infusing sexually explicit materials into Girl Scouts events, “Journeys” booklets, and promoting abortion issues and activists via social media is perfectly ok [not really]…. It’s about educating adults, in the proper forum, about what GSUSA represents [the reason for why they are boycotting their cookies].”
The other article is in more of a positive light, stating their success rates of cookies sales. Being across social media platforms has definitely increased their consumer awareness and therefore cookie sales as well.
This organization does funding differently than what other organizations I’ve researched so far.
business.time.com/2012/11/02/girl-scouts-use-social-media-mobile-tech-to-break-cookie-sales-records/
www.lifenews.com/2014/02/05/tell-the-girl-scouts-usa-to-get-out-of-bed-with-big-abortion/