Post by boydma2 on Oct 2, 2014 21:03:55 GMT -5
Charity Water’s Youtube page is a strong representation of what the organization stands for and shows the reality of what these individuals are going through. Though their instagram page boasts 200,000+ followers compared to their 18,000+ Youtube followers, watching a video can speak more than a picture. Charity Water has been active on Youtube since the platform’s early creation and focused from their first video on showing what your donations can create. Each video shows the non-profit organization providing clean, drinking water to people in need in developing countries.
Most videos that are uploaded onto their channel are on location sites that show a step by step or before and after of clean water being introduced into the community they are helping. Charity Water also uploads commercial spots to their channel that are meant to be seen on television, but instead help the organization reach a wider audience. The videos are well edited and do not shy away from the harsh truths of what these individuals are going through. The organization also utilizes help from celebrities like Jennifer Connelly and popular Youtube personalities. Charity Water’s first uploaded video on Youtube was Jennifer Connelly explaining the organization’s mission and why you should help. Connelly has been featured in multiple PSA’s for the organization and in one PSA she walks to Central Park to get dirty water for her family as millions of mothers in Africa do every day.
Charity Water’s instagram, Facebook, and twitter pages have a much bigger audience than their Youtube page, but each platform can benefit from Youtube. Each platform has the capability of sharing video and that video reaching a large audience. Youtube also has the capacity to share videos through your connected social media accounts so you don’t have to individually log into each platform and upload the same video. Anna Baker from the American Diabetes Association discussed that for each platform, the communications team tries not to cross-promote content. Charity Water’s videos are moving stories that almost replicate short documentaries. Sharing these stories might seem that you are cross-promoting between platforms, but the organization has multiple short documentaries they can share so the content doesn’t become stale or exhausted.
Most videos that are uploaded onto their channel are on location sites that show a step by step or before and after of clean water being introduced into the community they are helping. Charity Water also uploads commercial spots to their channel that are meant to be seen on television, but instead help the organization reach a wider audience. The videos are well edited and do not shy away from the harsh truths of what these individuals are going through. The organization also utilizes help from celebrities like Jennifer Connelly and popular Youtube personalities. Charity Water’s first uploaded video on Youtube was Jennifer Connelly explaining the organization’s mission and why you should help. Connelly has been featured in multiple PSA’s for the organization and in one PSA she walks to Central Park to get dirty water for her family as millions of mothers in Africa do every day.
Charity Water’s instagram, Facebook, and twitter pages have a much bigger audience than their Youtube page, but each platform can benefit from Youtube. Each platform has the capability of sharing video and that video reaching a large audience. Youtube also has the capacity to share videos through your connected social media accounts so you don’t have to individually log into each platform and upload the same video. Anna Baker from the American Diabetes Association discussed that for each platform, the communications team tries not to cross-promote content. Charity Water’s videos are moving stories that almost replicate short documentaries. Sharing these stories might seem that you are cross-promoting between platforms, but the organization has multiple short documentaries they can share so the content doesn’t become stale or exhausted.
