Alzheimer's Association

The Alzheimer's Association's presence online is that of a large one. They can not only be found on Facebook, Twitter, Pinterest, and LinkedIn, but also on Flickr, Youtube, and Instagram. In a world where people are apt to have one social media presence or the other, instead of an account for each available, it's good for a company to have the availability on all platforms. It allows for anyone to access the information in whichever way they feel most comfortable with. In an article about the social media presence of the Association, it mentions the presence on both Android and Apple platforms to maintain easy accessibility for giving donations to the cause. The use of text-to-give has also been a prominent tool in allocating donations, but the organization has found the tact more successful on a more short term basis. 
    AA's Pinterest and Instagram both have a relatively lower following than that of The American Red Cross--even though the Red Cross has significantly less posts than the AA. It could be that the AA has pictures with far more text, instead of just pictures of people/places/things. The red cross takes a more easily visual direction with Instagram, instead of cramming it with large text as the visuals. I'd say people are more responsive to photos of people, it makes the cause real for them, instead of text that outlines a project. The general coloring of between the two profiles could also be a factor, red tends to spur more attention towards health over purple. The AA has advanced 800 more followers on both Twitter and Instagram as direct engagement as a strategy was put in place, something other large non-profits may not be able to keep up with as the following becomes larger. 





opensiuc.lib.siu.edu/cgi/viewcontent.cgi?article=1583&context=gs_rp
allenpress.com/frontmatter/issue/issue-14-2010/social-media-case-study-alzheimer’s-association-georgia-chapter