CHARITY WATER

Charity Water is a non-profit organization with a very simple mission. One the organization’s main website they have their mission statement that says that all they plan to do is to provide “clean and safe drinking water to people in developing nations” which for us Americans is something we take for granted. Water is extremely available for us that it is hard to imagine some people consider having water a luxury. Charity Water wants to bring this problem to other communities so we can give support to the less fortunate. Scott Harrison the founder explains what charity is by stating that “For me, charity is practical. It's sometimes easy, more often inconvenient, but always necessary. It's the ability to use one's position of influence, relative wealth and power to affect lives for the better. Charity is singular and achievable”. The visual media engagement strategy for Charity Water is very basic and straight to the point. With the picture’s it represents children and has water containers. Just two important items make the picture very valuable. Observers take a look at the child happy with water and can see how much better off the children are with basic essentials like water. A good article I found online by npEngage gave information about the organization’s good strategies. It lists the following: “Charity: water wasn’t afraid to make their fundraising ask the most important element on the page. Their main call to action, donate now, is tied to a compelling reason for giving – “Donate and Give Clean Water”. They’ve used strong imagery that supports their reason for giving. The color of their call to action stands out on the page. And they didn’t have to use a bright read button that glows in the dark”. The strategy used by Charity Water makes it different from other non-profit organizations. Other organizations try to stay away from being direct and asking for donations but Charity Water has a good way of asking without being overwhelming or annoying. People can look at a picture of a child and feel sympathy and quickly know what link to hit to donate. The organization currently has over 300,000 followers on Facebook and the number continues to rise every week. Most of the images shown on Facebook show the results of having water for the less fortunate. I personally feel like these happier images of people promotes better with followers. I would not unlike or un-follow an organization doing good but I would if they kept posting depressing information.