Post by reedcn2 on Oct 2, 2014 20:55:03 GMT -5
I decided to research the Feeding America organization, because they were ranked number five out of a list of 100 nonprofits on the web. I also was drawn to them because I saw an advertisement for them on a city bus in D.C. for a program that fed children in need during their summer break. I was impressed to learn that they also provide food for adults as well as emergency assistance in time of disasters. They have partnerships with private and public sectors to achieve their mission.
In my previous research of organizations they always lacked consistency in the time (days) between their tweets. That is not the case with Feeding America, they tweet frequently and multiple times within the day. They have 703 photos and videos, and have been apart of the social media platform Twitter since 2008, which can link with their success because they saw the potential in Twitter early on. They’ve been promoting “Hunger Action” month while using the hasthtag “Hunger Action,” which was a great way to incorporate their versatile hashtag for their campaign. FA does a great job keeping you up to date with their partnerships; the third tweet was a photo of their Food Lion’s partners holding a 25k check towards Feeding America. I was also able to finds an article that reported Family Dollar gave them 458k, I found this important because FA has good transparency because they have different avenues letting you know their donations (http://www.bizjournals.com/charlotte/blog/morning-edition/2014/09/family-dollar-donates-458k-to-feeding-america.html). They have tweets that provide you a link to their YouTube videos. From past lectures I noticed they are aware not to link Facebook links on their Twitter.
Feeding America’s Facebook page led me to an article that talked about them providing food for a family that was forced to stay home that came in contact with an Ebola patient (http://wlfi.com/2014/10/02/4-relatives-of-ebola-patient-ordered-to-stay-home/). Their bio is short but informative, which stood out to me because my previous organization, Veterans Affair was unable to relay a useful brief bio. The Facebook has apps where it links you directly to a request form to send a Congress member to a food bank, there’s also an app that lets you donate. This utilization of this feature stood out to me and I see it could work in their favor because they make things so easily accessible. FA has over 550,000 likes on the Facebook page and they do a great job with engagement with their audience.
In my previous research of organizations they always lacked consistency in the time (days) between their tweets. That is not the case with Feeding America, they tweet frequently and multiple times within the day. They have 703 photos and videos, and have been apart of the social media platform Twitter since 2008, which can link with their success because they saw the potential in Twitter early on. They’ve been promoting “Hunger Action” month while using the hasthtag “Hunger Action,” which was a great way to incorporate their versatile hashtag for their campaign. FA does a great job keeping you up to date with their partnerships; the third tweet was a photo of their Food Lion’s partners holding a 25k check towards Feeding America. I was also able to finds an article that reported Family Dollar gave them 458k, I found this important because FA has good transparency because they have different avenues letting you know their donations (http://www.bizjournals.com/charlotte/blog/morning-edition/2014/09/family-dollar-donates-458k-to-feeding-america.html). They have tweets that provide you a link to their YouTube videos. From past lectures I noticed they are aware not to link Facebook links on their Twitter.
Feeding America’s Facebook page led me to an article that talked about them providing food for a family that was forced to stay home that came in contact with an Ebola patient (http://wlfi.com/2014/10/02/4-relatives-of-ebola-patient-ordered-to-stay-home/). Their bio is short but informative, which stood out to me because my previous organization, Veterans Affair was unable to relay a useful brief bio. The Facebook has apps where it links you directly to a request form to send a Congress member to a food bank, there’s also an app that lets you donate. This utilization of this feature stood out to me and I see it could work in their favor because they make things so easily accessible. FA has over 550,000 likes on the Facebook page and they do a great job with engagement with their audience.