Post by Colby Miller on Oct 2, 2014 20:53:09 GMT -5
The Make a Wish Foundation provides a "wish" to any child with a severe illness. Since 1980 they've helped lift the spirits of thousands of children aged 3-17 who are struggling with the effects of various illnesses.
In researching the foundation, I found they had a strong presence of on Youtube. They've set up regional Youtube channels documenting the work they do. I think this is an excellent way to not only spread the message but also encourage people to give. When asking for donations, it helps to have tangible evidence of the good you're doing in the community. One of their most viewed videos was that of Batkid. A young child's wish was to fight crime with Batman. To grant his wish, the Foundation hosted an elaborate set utilizing the San Francisco Chief of Police, local reporters, and a man playing Batman. It was a really cool thing and it a helped boost the profile of the organization, no doubt increasing donations. Even President Obama got in on the act. Its not often a social media campaign can call on the president of the United States for direct support. In an article I read about it, the Batkid campaign generated 600,000 tweets and made 1.7 billion twitter impressions. The campaign was so successful, Make A Wish's website actually crashed due to the massively increased traffic. Before the event, the San Francisco Make A Wish branch had virtually no social media following, but after they were rockstars.
www.fastcoexist.com/3022058/inside-the-social-media-strategy-that-made-batkid-go-viral
abcnews.go.com/US/batkids-make-transformed-san-francisco-gotham/story?id=20899254
in addition to Youtube, they have a strong following on Pinterest with nearly four thousand followers. They seemed to have really embraced this medium because they have almost a ton of pins. Like Youtube, I think this is an awesome to get your message out while showing people concrete evidence of what you've done and what you will continue to do. Not only do they show pictures of the successful wishes they've granted to countless children, but they also show information in the form graphs and include inspirational quotes. I would have to say it was one of their stronger forms of social media but the also have half a million likes on Facebook. Obviously likes don't equate to donations, but its good they're spreading their message.
In researching the foundation, I found they had a strong presence of on Youtube. They've set up regional Youtube channels documenting the work they do. I think this is an excellent way to not only spread the message but also encourage people to give. When asking for donations, it helps to have tangible evidence of the good you're doing in the community. One of their most viewed videos was that of Batkid. A young child's wish was to fight crime with Batman. To grant his wish, the Foundation hosted an elaborate set utilizing the San Francisco Chief of Police, local reporters, and a man playing Batman. It was a really cool thing and it a helped boost the profile of the organization, no doubt increasing donations. Even President Obama got in on the act. Its not often a social media campaign can call on the president of the United States for direct support. In an article I read about it, the Batkid campaign generated 600,000 tweets and made 1.7 billion twitter impressions. The campaign was so successful, Make A Wish's website actually crashed due to the massively increased traffic. Before the event, the San Francisco Make A Wish branch had virtually no social media following, but after they were rockstars.
www.fastcoexist.com/3022058/inside-the-social-media-strategy-that-made-batkid-go-viral
abcnews.go.com/US/batkids-make-transformed-san-francisco-gotham/story?id=20899254
in addition to Youtube, they have a strong following on Pinterest with nearly four thousand followers. They seemed to have really embraced this medium because they have almost a ton of pins. Like Youtube, I think this is an awesome to get your message out while showing people concrete evidence of what you've done and what you will continue to do. Not only do they show pictures of the successful wishes they've granted to countless children, but they also show information in the form graphs and include inspirational quotes. I would have to say it was one of their stronger forms of social media but the also have half a million likes on Facebook. Obviously likes don't equate to donations, but its good they're spreading their message.