Post by kaglass on Oct 2, 2014 20:52:34 GMT -5
I think water quality and accessibility is one of the most important and understated issues in the world today. With that being said, I felt that Charity Water spoke to me in a unique way. I am familiar with many water-based organizations, but had yet to learn tons about Charity Water until watching the hangout online. Paull Young gave a really detailed description of the way their organization operates, which helped me to get a grasp of their vision in general. He went into depth about the way in which Charity Water takes multiple unique approaches to inspire and ignite a flame in their viewers. Charity Water allows those who aid the fight to provide clean water to actually see who they’re helping to affect. The donations are tracked with a code so that providers can see exactly where their donation is going and helping. After that initial tracking, though, the connection continues. Charity Water really does an excellent job of keeping their donors in the loop regarding projects they take on, and what exactly the organization is doing. Although this isn’t necessary, it provides a personal level of information that really makes donators feel good about what they are supporting.
This really stuck out to me, the deep connection between consumers and providers, and the whole-hearted goodness that is Charity Water. Paull Young gave us a really unique perception on why this is important to the organization, which I felt was amazing. He spoke to the fact that Charity Water doesn’t believe in truly paying for advertising, as the work they do speaks for itself. They don’t send out mailers, or pay for online ads in other domain spaces other than their own. This speaks volumes, as the nature of this organization really is solely to provide drinkable and usable water to people who need it, without all of the extra crap lots of programs use to create new ploys for marketing themselves.
The message here is that Charity Water believes so much in the help of you and I, that they are able to spread a stronger message than a banner ad or pop up. It’s an awesome feeling to know that this company believes in spreading the word through a unified message and outcry, that their audience will ignite the change in others to in turn, spark that same flame in the next wave of people, and so on. “Word of mouth” is what connects you on a personal level, which I believe immensely. As Ghandi said, “you must be the change you wish to see in the world”, and I believe Charity Water has hit the nail on the head with implementing this thought into a strategic way of marketing themselves and what they stand for – through “inspiration, activation, and experience.”
Charity Water is different from many other non-profits because of what I’ve mentioned, they show themselves as they are, personally connect and use these types of connections as links between people who share the message. It’s inspirational to me, as advertising major in hopes of going into this field of work. Charity Water rightfully allows those who choose to support them to feel empowered and special through being a link in the chain that connects supporters a little closer to bringing clean water to those who need it.
This really stuck out to me, the deep connection between consumers and providers, and the whole-hearted goodness that is Charity Water. Paull Young gave us a really unique perception on why this is important to the organization, which I felt was amazing. He spoke to the fact that Charity Water doesn’t believe in truly paying for advertising, as the work they do speaks for itself. They don’t send out mailers, or pay for online ads in other domain spaces other than their own. This speaks volumes, as the nature of this organization really is solely to provide drinkable and usable water to people who need it, without all of the extra crap lots of programs use to create new ploys for marketing themselves.
The message here is that Charity Water believes so much in the help of you and I, that they are able to spread a stronger message than a banner ad or pop up. It’s an awesome feeling to know that this company believes in spreading the word through a unified message and outcry, that their audience will ignite the change in others to in turn, spark that same flame in the next wave of people, and so on. “Word of mouth” is what connects you on a personal level, which I believe immensely. As Ghandi said, “you must be the change you wish to see in the world”, and I believe Charity Water has hit the nail on the head with implementing this thought into a strategic way of marketing themselves and what they stand for – through “inspiration, activation, and experience.”
Charity Water is different from many other non-profits because of what I’ve mentioned, they show themselves as they are, personally connect and use these types of connections as links between people who share the message. It’s inspirational to me, as advertising major in hopes of going into this field of work. Charity Water rightfully allows those who choose to support them to feel empowered and special through being a link in the chain that connects supporters a little closer to bringing clean water to those who need it.