Post by raymundofac on Oct 2, 2014 20:29:31 GMT -5
A piece of visual social media engagement strategy that I found was a true standout in this week's Google+ Hangouts (which many probably agree with) was Charity: Water's imagery on their Instagram page. Charity: Water has one of the greatest followings for a nonprofit on Instagram for a reason– they have frequent posts with meaningful content, vibrant/eye-catching imagery and minimal yet informational captions.
Relevant content is key to the upkeep of Charity: Water's Instagram. They have really adopted a particular style on their page, and it is apparent when you scroll through their posts. Something that Jeanine kept pointing out in the lectures this week was how this organization has such a stunning set of images. Having a good photographer that is aligned with your nonprofit's brand identity seems very important to maintaining continuity, not only on the Instagram platform, but on all of an organization's visually engaged platforms on the web (like tumblr and pinterest that we reviewed this week).
With regards to their Instagram photos as a whole, Charity: Water has done a great job of keeping a motif in their collection. They often display vibrant portraits of people involved in helping out or those being helped by the organization, as well as clean imagery of water (which is central to their brand). The environment in which the photos are taken is really important as well– it helps to really put the audience in the day-to-day experiences of the organization. Charity: Water has successfully used its Instagram as a progressive journal of its everyday journey, thus, followers find it easy and alluring to socially engage with and share the content displayed.
The differences between this organization's Instagram strategy and that of my team's client, World Pediatric Project, is this– Charity: Water reaches out in a very personal way, and make it appear very effortless. World Pediatric Project might find it valuable to hire a professional photographer (or at least an intern looking to gain experience) in order to produce a more coherent brand identity on the web. WPP doesn't have a successful Instagram yet, but they are in the beginnings of displaying their personal journey through their Twitter page– which can eventually translate into an effective Instagram with some great visuals (photographs as well as infographics as mentioned in the lecture!).
Relevant content is key to the upkeep of Charity: Water's Instagram. They have really adopted a particular style on their page, and it is apparent when you scroll through their posts. Something that Jeanine kept pointing out in the lectures this week was how this organization has such a stunning set of images. Having a good photographer that is aligned with your nonprofit's brand identity seems very important to maintaining continuity, not only on the Instagram platform, but on all of an organization's visually engaged platforms on the web (like tumblr and pinterest that we reviewed this week).
With regards to their Instagram photos as a whole, Charity: Water has done a great job of keeping a motif in their collection. They often display vibrant portraits of people involved in helping out or those being helped by the organization, as well as clean imagery of water (which is central to their brand). The environment in which the photos are taken is really important as well– it helps to really put the audience in the day-to-day experiences of the organization. Charity: Water has successfully used its Instagram as a progressive journal of its everyday journey, thus, followers find it easy and alluring to socially engage with and share the content displayed.
The differences between this organization's Instagram strategy and that of my team's client, World Pediatric Project, is this– Charity: Water reaches out in a very personal way, and make it appear very effortless. World Pediatric Project might find it valuable to hire a professional photographer (or at least an intern looking to gain experience) in order to produce a more coherent brand identity on the web. WPP doesn't have a successful Instagram yet, but they are in the beginnings of displaying their personal journey through their Twitter page– which can eventually translate into an effective Instagram with some great visuals (photographs as well as infographics as mentioned in the lecture!).