Post by schraderma on Oct 2, 2014 20:23:48 GMT -5
LIVESTRONG is a non profit organization that began in 1997 with the campaign focused around the yellow wrist bands supporting cancer. The goal of the campaign was to raise enough money for families battling cancer to get through it, many supported it before Lance's incident and still do today. Lance Armstrong was the CEO until found guilty of using performance enhancing drugs in in 2013. One of the most well-known non profit organizations in the world took a toll that day. Donations dropped up to 15 million that year and things were not looking as good for the company. With all the drops in funding from supporters, LIVESTRONG had to find a way to keep people supporting the company. As with many other companies, LIVESTRONG started using social media platforms to keep awareness going. After conducting some research on the organization, I believe the best platform they utilize for the is Instagram.
When you first view the Instagram account, you're going to notice a lot of yellow. This is good because it's the dominant color of the company and is so easily recognizable. A company like this doesn't want to make changes to that since it's so well-known. It could easily throw off supporters and some may not even recognize it. Along with posting familiar colors, LIVESTRONG also uses links for viewers to click on that will take them to various donations pages or events that the company is holding. On come of their pictures is a chart, or sometimes on the status, giving examples of what you might help with the different donations. Example being," if you donate $250, you can provide assistance to a client in understanding their cancer diagnosis and treatment options." This is a good thing on multiple levels. They're allowing users to see the different fundraising events LIVESTRONG has going on and also asks people to join. LIVESTRONG doesn't just want other to donate to them either, they do a lot of donating themselves. Some of their posts show various donations they've made. This makes them a more "likable" company, not just one that's going to take all the money from its supporters.
mashable.com/2012/06/29/livestrong-social-media-day/
blog.livestrong.org/2013/06/26/fundraising-through-social-media/
When you first view the Instagram account, you're going to notice a lot of yellow. This is good because it's the dominant color of the company and is so easily recognizable. A company like this doesn't want to make changes to that since it's so well-known. It could easily throw off supporters and some may not even recognize it. Along with posting familiar colors, LIVESTRONG also uses links for viewers to click on that will take them to various donations pages or events that the company is holding. On come of their pictures is a chart, or sometimes on the status, giving examples of what you might help with the different donations. Example being," if you donate $250, you can provide assistance to a client in understanding their cancer diagnosis and treatment options." This is a good thing on multiple levels. They're allowing users to see the different fundraising events LIVESTRONG has going on and also asks people to join. LIVESTRONG doesn't just want other to donate to them either, they do a lot of donating themselves. Some of their posts show various donations they've made. This makes them a more "likable" company, not just one that's going to take all the money from its supporters.
mashable.com/2012/06/29/livestrong-social-media-day/
blog.livestrong.org/2013/06/26/fundraising-through-social-media/