Post by diegodavenhall on Oct 2, 2014 20:20:48 GMT -5
The organization I’ve chosen is the Wounded Warrior Project (WWP). This is a great non-profit organization focused “honoring and empowering” Wounded Warriors as stated on their site. The organization covers social media engagement in a lot of the top social media platforms, but the one that stands out most in my opinion is their YouTube channel. Although certain platforms like Facebook or Instagram do a good job getting a message across with visuals as well, their YouTube channel does a lot to keep their viewers engaged.
WWPs YouTube channel joined in 2008 and although it only has 3,236 subscribers, it does have a total viewing of nearly half a million. One of the strongest qualities I find in this YouTube engagement they have is their different segments and constant need to provide new informative videos for anything new within the organization. With just over 100 videos providing different ways they help support those wounded during their service, their YouTube channel looks to really raise awareness and build support.
As shown here, the WWP engages its YouTube followers with a variety of different segments and projects via their YouTube channel. From ‘Warriors to Work’ to ‘Restore Warriors’ and more, WWP provides a fair amount of projects that can place their viewers right in the action and get them connected. A representation of WWP success can be seen here showing their growth making a significant jump from 2012 to 2013. Another interesting note to point out from this article is that YouTube generally is one of the tools of choice ‘communicating with their constituencies with 97% using some type of video to help inspire their audience.’
WWP has a good grasp on its YouTube engagement and takes a good approach with the different project it has. A lot of non-profits focus kind of on a point that will sell, whereas WWP seems to take an approach that makes more of a connection. With such great motivational series among their YouTube channel, WWP really strives to make a personal connection and inspire their audience to better promote and support their cause. I think the use of ‘series’ in YouTube helps a lot with making a connection and it’s something that I doubt see many other non-profits use, at least from the ones I’ve researched. WWP uses its YouTube channel to promote events and upcoming series as well, so they’re very ready to prepare their audience for what is new and coming.
WWPs YouTube channel joined in 2008 and although it only has 3,236 subscribers, it does have a total viewing of nearly half a million. One of the strongest qualities I find in this YouTube engagement they have is their different segments and constant need to provide new informative videos for anything new within the organization. With just over 100 videos providing different ways they help support those wounded during their service, their YouTube channel looks to really raise awareness and build support.
As shown here, the WWP engages its YouTube followers with a variety of different segments and projects via their YouTube channel. From ‘Warriors to Work’ to ‘Restore Warriors’ and more, WWP provides a fair amount of projects that can place their viewers right in the action and get them connected. A representation of WWP success can be seen here showing their growth making a significant jump from 2012 to 2013. Another interesting note to point out from this article is that YouTube generally is one of the tools of choice ‘communicating with their constituencies with 97% using some type of video to help inspire their audience.’
WWP has a good grasp on its YouTube engagement and takes a good approach with the different project it has. A lot of non-profits focus kind of on a point that will sell, whereas WWP seems to take an approach that makes more of a connection. With such great motivational series among their YouTube channel, WWP really strives to make a personal connection and inspire their audience to better promote and support their cause. I think the use of ‘series’ in YouTube helps a lot with making a connection and it’s something that I doubt see many other non-profits use, at least from the ones I’ve researched. WWP uses its YouTube channel to promote events and upcoming series as well, so they’re very ready to prepare their audience for what is new and coming.