Post by yuanah on Oct 2, 2014 19:56:09 GMT -5
I think that the way Doctors Without Borders handles their social media presence is very smart. They focus a lot of their attention on social media, and it makes sense for them. They want to raise awareness and are doing a great job of it using social media sites. Photos are great for showing environments and are a great way of displaying what war does to one of those environments.
The fact that Doctors Without Borders has so many photographers working with them definitely helps them produce content for their social media sites. The fact that they have teams of people from all of their offices across different countries working on social media sites is fantastic for content production as well. I think one of the problems that one of the problems that other nonprofits have with content production is the amount of manpower they invest to create it. Many of the other nonprofits that we have heard speak have had one or two people dedicated to their online presence and that simply isn’t enough if an organization really wants to grow.
I think one of the best things, in terms of image focused social media, that Doctors without borders does is use a specific site for a specific purpose. Using Instagram as a newsfeed, and Pinterest for in-depth details, for example, is very smart. I think that this is a good way to let people know what to expect when they follow one of the social media sites. This is also a good way of getting people to follow both sites if they know that the content will be spread out or help people who only want updates for one or the other get those updates. Keeping the content separate also help to keep their social media pages from becoming too cluttered or diluted.
One other thing that I really liked about their Instagram in particular is the fact that they are trying to get people like doctors who are actually on the field to post. Who would know the stories better than the doctors actually on the field, after all? This keeps the content honest and real and also helps keep followers of Doctors Without Borders updated in real time. These posts would have to be reviewed first, of course, but training doctors on what they should or should not post could be a good step in removing that reviewing process.
The fact that Doctors Without Borders has so many photographers working with them definitely helps them produce content for their social media sites. The fact that they have teams of people from all of their offices across different countries working on social media sites is fantastic for content production as well. I think one of the problems that one of the problems that other nonprofits have with content production is the amount of manpower they invest to create it. Many of the other nonprofits that we have heard speak have had one or two people dedicated to their online presence and that simply isn’t enough if an organization really wants to grow.
I think one of the best things, in terms of image focused social media, that Doctors without borders does is use a specific site for a specific purpose. Using Instagram as a newsfeed, and Pinterest for in-depth details, for example, is very smart. I think that this is a good way to let people know what to expect when they follow one of the social media sites. This is also a good way of getting people to follow both sites if they know that the content will be spread out or help people who only want updates for one or the other get those updates. Keeping the content separate also help to keep their social media pages from becoming too cluttered or diluted.
One other thing that I really liked about their Instagram in particular is the fact that they are trying to get people like doctors who are actually on the field to post. Who would know the stories better than the doctors actually on the field, after all? This keeps the content honest and real and also helps keep followers of Doctors Without Borders updated in real time. These posts would have to be reviewed first, of course, but training doctors on what they should or should not post could be a good step in removing that reviewing process.