Post by steelenm on Sept 30, 2014 0:02:04 GMT -5
The wounded warrior project's mission is to honor and protect soldiers wounded in service. It started when a few veterans and friends shared moving stories of soldiers who first returned from the war in Afghanistan and Iraq, sparking action to help. Efforts began with comfort items to a full fledged rehabilitation program to assist wounded service members with assimilation back into civilian life. This organization has only been around for 10 years and has jumped 148 spots in rank concerning amount of donations in just one year. This increase in support can most certainly be attributed to the projects social media efforts. The Wounded Warriors Project utilizes major social media platforms Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube. While it is wildly popular on the most popular social media stages with 2,413,774 likes on Facebook and 125, 000 followers on Twitter, Wounded Warrior Program takes advantage of some of the visual platforms discussed in our lecture.
The visual social media stage I chose to analyze was the wounded warrior project youtube channel. The Wounded Warrior Project has posted 121 videos in the past year. These videos are organized into subcategories. For example there is a series of videos entitled "Wounded: The Battle Back Home" which contains 21 20-minute videos celebrating the wounded warrior project 10 year anniversary. The Youtube channel category revolved around the theme of a lifetime of commitment after service. These videos played on viewers emotions by raising awareness of the troubles faced by veterans after war. A majority of the videos featured real life stories of soldiers and their personal testaments. These videos had high viewer rates of the high hundreds to thousands! The Wounded Warrior Project Youtube channel also made Thank you videos for their supporters and reminiscent videos of past years overviews.
It seems that their Youtube presence is expansive and effective, so it is surprising to see the lack of recent content. The newest video posted was 3 weeks ago! The wounded warrior project should continue to make these impactful videos that display the purpose and impact of their mission. I think its great they have tapped into the Youtube market which hosts over 1 billion unique visitors per month! Although it's not their most popular platform the Wounded Warrior Project should continue their previous Youtube strategy in order to grow their support base across social media stages.
www.umassd.edu/cmr/socialmediaresearch/charitiessocialmedia/
www.stripes.com/social-media-bridging-gap-between-troubled-vets-and-treatment-1.155937
The visual social media stage I chose to analyze was the wounded warrior project youtube channel. The Wounded Warrior Project has posted 121 videos in the past year. These videos are organized into subcategories. For example there is a series of videos entitled "Wounded: The Battle Back Home" which contains 21 20-minute videos celebrating the wounded warrior project 10 year anniversary. The Youtube channel category revolved around the theme of a lifetime of commitment after service. These videos played on viewers emotions by raising awareness of the troubles faced by veterans after war. A majority of the videos featured real life stories of soldiers and their personal testaments. These videos had high viewer rates of the high hundreds to thousands! The Wounded Warrior Project Youtube channel also made Thank you videos for their supporters and reminiscent videos of past years overviews.
It seems that their Youtube presence is expansive and effective, so it is surprising to see the lack of recent content. The newest video posted was 3 weeks ago! The wounded warrior project should continue to make these impactful videos that display the purpose and impact of their mission. I think its great they have tapped into the Youtube market which hosts over 1 billion unique visitors per month! Although it's not their most popular platform the Wounded Warrior Project should continue their previous Youtube strategy in order to grow their support base across social media stages.
www.umassd.edu/cmr/socialmediaresearch/charitiessocialmedia/
www.stripes.com/social-media-bridging-gap-between-troubled-vets-and-treatment-1.155937