Post by sohanawaqar on Oct 2, 2014 18:12:29 GMT -5
Before anything else, I feel that I should comment on how much I found Paul’s passion about this organization to be extremely refreshing. His attitude towards the project I feel is a strategy on its own and because of his passion, others are able to tell that this organization is something that touches people. But enough about that-let’s get onto the good stuff.
So Charity Water’s social media consists of a Facebook account, a Twitter account, a Pintrest account, an Instagram account, and last but not least a blog site where they feature updates with the organization. Sidenote: I found it pretty strange that they don’t have their Pintrest or Instagram accounts underneath their “get to know us’ section.
I decided to focus on the Instagram account for the purpose of this discussion. Their Instagram account has about 227,431 followers, have around 1,061 posts, and follow 1,852 other accounts. While I was browsing through the pictures that the nonprofit has posted on their account, I began to develop a sense of what type of pictures they would generally upload onto their account. Almost all of the pictures that Charity Water posts have bright colors that stand out to the viewer. Of course they also show buckets or glasses of clean water, but what stood out to me were the colors. I think they’re strategy is to feature these bright colors in order to represent the fact that they are able to bring back vivaciousness and life into these countries by supplying them with water. And the message that viewers of these posts could be getting is something like “ being able to provide these countries with water is putting life (literally) back into these countries-so why wouldn’t you want to be a part of that?”
Another thing that I noticed was that when the pictures so show people from the countries in need, they are almost always smiling or portraying some happy emotion. I think that because the organization decided to focus on the more positive aspects of their mission. Instead of showcasing pictures of children crying due to lack of clean water- they choose to highlight this issue with a much more positive message that appeals to people. More people are known to react to messages of positivity than of negativity and that is something that they have obviously picked up on themselves.
So Charity Water’s social media consists of a Facebook account, a Twitter account, a Pintrest account, an Instagram account, and last but not least a blog site where they feature updates with the organization. Sidenote: I found it pretty strange that they don’t have their Pintrest or Instagram accounts underneath their “get to know us’ section.
I decided to focus on the Instagram account for the purpose of this discussion. Their Instagram account has about 227,431 followers, have around 1,061 posts, and follow 1,852 other accounts. While I was browsing through the pictures that the nonprofit has posted on their account, I began to develop a sense of what type of pictures they would generally upload onto their account. Almost all of the pictures that Charity Water posts have bright colors that stand out to the viewer. Of course they also show buckets or glasses of clean water, but what stood out to me were the colors. I think they’re strategy is to feature these bright colors in order to represent the fact that they are able to bring back vivaciousness and life into these countries by supplying them with water. And the message that viewers of these posts could be getting is something like “ being able to provide these countries with water is putting life (literally) back into these countries-so why wouldn’t you want to be a part of that?”
Another thing that I noticed was that when the pictures so show people from the countries in need, they are almost always smiling or portraying some happy emotion. I think that because the organization decided to focus on the more positive aspects of their mission. Instead of showcasing pictures of children crying due to lack of clean water- they choose to highlight this issue with a much more positive message that appeals to people. More people are known to react to messages of positivity than of negativity and that is something that they have obviously picked up on themselves.