Post by haywoodss on Oct 2, 2014 17:59:10 GMT -5
While Nick Owens primarily focused on Instagram in the Doctors Without Borders Google Hangout, the organization finds a lot of its success on its YouTube channel, with almost 9,000 subscribers tuning in to view what video they will post next. A clean and clear logo and a colorfully detailed banner photo for the channel make its appearance really pop. The channel also utilizes the playlists option for channels, dividing up different videos into different categories for easy access. It seems that they have the most views on three specific playlists: Ebola Outbreak, Interviews: Working in the Field with MSF and HIV/AIDS. Two years ago, the channel would basically dedicate entire videos to work done in single months; an example is “Month in Focus – July 2012.” I think this was an effective technique that should come back into play, so followers could look forward to monthly updates about the organization that they support.
Nick Owens noted in the Google Hangout that focusing on patients is the most important thing to show their message on social media, because people want to see the change they’re making through donating to Doctors Without Borders. When discussing getting media back from communications officers who are in the field, Nick also talked about how that media must be processed through the organization’s headquarters, so I assume video takes longer to put out to the YouTube channel not only because of clearing purposes, but editing purposes as well. He also expressed his want for more direct posting from the field, but knows that legal restrictions are tricky so they are more cautious about that. I think if photographers were more properly trained on posting rules, they would have more success on YouTube because there would ultimately be more videos uploaded from the field, which brings in a lot of attention from subscribers.
It’s important to keep in mind also that people come across this specific platform through the use of other social media sites like Facebook and Twitter because that is where they get clicks due to larger audiences. Most of the organization’s content on YouTube is strictly factual and serious (specifically recently with the Ebola scare), and I think if they were to create a more light-hearted campaign like those put out by Smile Train, they would gain more attention. Doctors Without Borders’ YouTube channel is key to the health sector, because it covers countries all over the world, unlike Preemptive Love Coalition, which only focuses on Iraq.
I think their channel's greatest achievement in comparison to other organizations is that it is consistent in posting a variety of videos featuring countries from all over the world.
Nick Owens noted in the Google Hangout that focusing on patients is the most important thing to show their message on social media, because people want to see the change they’re making through donating to Doctors Without Borders. When discussing getting media back from communications officers who are in the field, Nick also talked about how that media must be processed through the organization’s headquarters, so I assume video takes longer to put out to the YouTube channel not only because of clearing purposes, but editing purposes as well. He also expressed his want for more direct posting from the field, but knows that legal restrictions are tricky so they are more cautious about that. I think if photographers were more properly trained on posting rules, they would have more success on YouTube because there would ultimately be more videos uploaded from the field, which brings in a lot of attention from subscribers.
It’s important to keep in mind also that people come across this specific platform through the use of other social media sites like Facebook and Twitter because that is where they get clicks due to larger audiences. Most of the organization’s content on YouTube is strictly factual and serious (specifically recently with the Ebola scare), and I think if they were to create a more light-hearted campaign like those put out by Smile Train, they would gain more attention. Doctors Without Borders’ YouTube channel is key to the health sector, because it covers countries all over the world, unlike Preemptive Love Coalition, which only focuses on Iraq.
I think their channel's greatest achievement in comparison to other organizations is that it is consistent in posting a variety of videos featuring countries from all over the world.