Post by Ashly Paraham on Oct 2, 2014 17:52:02 GMT -5
For this discussion, I researched the Make A Wish foundation and how they utilized the visual platform YouTube.
When researching the Make A Wish foundation on YouTube, the first thing I noticed was the layout of their homepage. The logo for the foundation is right at the top in a very bold banner, and repeated throughout the top three times. Next, they have a featured video below the title of a boy’s wish that they made true. After watching a few videos I definitely noticed some distinct characteristics. The quality of the videos was of very high quality; it wasn’t an amateur person behind the camera. In my opinion, I feel like this helps the story be told more clearly so this way you’re not distracted by certain nuances like the camera being out of focus, or the camera shaking too much.
Another successful factor is the ability to become viral through this platform. In reference to an article on ABC news, there was one particular boy whose wish had become viral. 5-year-old Miles Scott got a chance to be Batkid for a whole day thanks to the Make A Wish Foundation. The video has received over 800,000 hits as of today with corresponding videos accumulating over 200,000 hits. Many news stations have done stories about this video only adding more to its viral status.
The reason this video was such a success was not only through YouTube but also with the help of other social media platforms. The cross promotion was able to make this video a major hit. Another reason for the success of the video was getting the public involved. According to an article in News Generation, Over 16,000 people volunteered on the Make a Wish foundation website to help Miles wish come true. Many people volunteered as those who needed rescued, and also as characters in this boy’s fantasy. And for those who couldn’t physically be there, they were able to help by not only donating, but by being a catalyst on making this event viral. They shared articles, they helped the hashtag #batkid go viral by retweeting it, and helped to post on Instagram by reposting photos.
In comparison to the other nonprofit organizations that I’ve researched so far, I’ve noticed that the others do not use YouTube the way the Make A Wish foundation has or they don’t even use it at all. I think YouTube is a strong platform to be used visually and it is free to use. Pictures can tell many stories, but to actually have the story played out for you in front of your eyes, I think that has the possibility to have a bigger impact on viewers.
www.newsgeneration.com/2014/05/30/batkid-campaign/
abcnews.go.com/US/batkids-make-spikes-donations-interest-foundation/story?id=20925003
When researching the Make A Wish foundation on YouTube, the first thing I noticed was the layout of their homepage. The logo for the foundation is right at the top in a very bold banner, and repeated throughout the top three times. Next, they have a featured video below the title of a boy’s wish that they made true. After watching a few videos I definitely noticed some distinct characteristics. The quality of the videos was of very high quality; it wasn’t an amateur person behind the camera. In my opinion, I feel like this helps the story be told more clearly so this way you’re not distracted by certain nuances like the camera being out of focus, or the camera shaking too much.
Another successful factor is the ability to become viral through this platform. In reference to an article on ABC news, there was one particular boy whose wish had become viral. 5-year-old Miles Scott got a chance to be Batkid for a whole day thanks to the Make A Wish Foundation. The video has received over 800,000 hits as of today with corresponding videos accumulating over 200,000 hits. Many news stations have done stories about this video only adding more to its viral status.
The reason this video was such a success was not only through YouTube but also with the help of other social media platforms. The cross promotion was able to make this video a major hit. Another reason for the success of the video was getting the public involved. According to an article in News Generation, Over 16,000 people volunteered on the Make a Wish foundation website to help Miles wish come true. Many people volunteered as those who needed rescued, and also as characters in this boy’s fantasy. And for those who couldn’t physically be there, they were able to help by not only donating, but by being a catalyst on making this event viral. They shared articles, they helped the hashtag #batkid go viral by retweeting it, and helped to post on Instagram by reposting photos.
In comparison to the other nonprofit organizations that I’ve researched so far, I’ve noticed that the others do not use YouTube the way the Make A Wish foundation has or they don’t even use it at all. I think YouTube is a strong platform to be used visually and it is free to use. Pictures can tell many stories, but to actually have the story played out for you in front of your eyes, I think that has the possibility to have a bigger impact on viewers.
www.newsgeneration.com/2014/05/30/batkid-campaign/
abcnews.go.com/US/batkids-make-spikes-donations-interest-foundation/story?id=20925003