Post by Nicolette Steele on Oct 2, 2014 17:44:50 GMT -5
Charity water is a baby in the world of charities. It was created only seven years ago, a time when social media was developing into what it is today. It makes sense that Charity Water is so wildly successful on social media because in a way they grew up together. Now Charity Water is the most followed charity on Twitter! As new platforms emerge, Charity Water has kept up with the times. They were one of the first brands to ever use Instagram. The amazing thing about this charity is that their many followers are not 'slacktivist', meaning the people that show their support by liking or following the brand on social media don't just stop there. We know this because over half of the funds they've raised have been through the internet. This is rare in the world of non-profits, who struggle with connecting with people via social media. I think it's safe to say Charity Water must be doing something right.
The part of their strategy that stands out to me is their efforts on building a "grassroots movement" through inspiring multitudes of people to donate modest sums of money. I think the acknowledgement of strength in numbers is important for any non-profits mission. The fact that people can go to their social media page to see exactly how their donation was spent. Charity Water's Dollars to Projects campaign uses photos and even GPS coordinates on social media to show the impact they are making.
Another important aspect worth mentioning is their focus spent on inspiring people. The art put into the content on these highly visual social media platforms are what sets them apart from other non profits' presence in the digital world. Moving photographs and eye pleasing video perspectives are helpful in telling their story. Displaying the beauty of the people and the land in which they are impacting is critical in connecting the public to those in need. Charity water invents new ways to incite people to contribute. They go the extra mile to create a unique donor experience. This spurs repeat donations and ultimately Charity Water donors become Charity Water fundraisers.
The part of their strategy that stands out to me is their efforts on building a "grassroots movement" through inspiring multitudes of people to donate modest sums of money. I think the acknowledgement of strength in numbers is important for any non-profits mission. The fact that people can go to their social media page to see exactly how their donation was spent. Charity Water's Dollars to Projects campaign uses photos and even GPS coordinates on social media to show the impact they are making.
Another important aspect worth mentioning is their focus spent on inspiring people. The art put into the content on these highly visual social media platforms are what sets them apart from other non profits' presence in the digital world. Moving photographs and eye pleasing video perspectives are helpful in telling their story. Displaying the beauty of the people and the land in which they are impacting is critical in connecting the public to those in need. Charity water invents new ways to incite people to contribute. They go the extra mile to create a unique donor experience. This spurs repeat donations and ultimately Charity Water donors become Charity Water fundraisers.
