Post by womacktl on Sept 29, 2014 22:42:43 GMT -5
The Make-A-Wish foundation is probably one of the most notorious nonprofit organizations in the United States. The mission of Make-A-Wish is to grant the wish of a child that is diagnosed with a life-threatening medical condition in the United States and its territories. The wish that inspired Make-A-Wish was that of a seven-year-old boy named Chris Grecius who had been diagnosed with leukemia. The following year in 1981, Bopsy Salazar became the first official Make-A-Wish child, who also happened to be 7 years old and had been diagnosed with leukemia. The Make-A-Wish foundation also has an international counterpart. Make-A-Wish international was founded in 1993 initially, to serve five countries outside of the United States. Now the organization serves children in nearly 50 countries on five continents.
I would definitely say that visuals make up a huge part if not all of Make-A-Wish's social media engagement strategy. They tell pretty much every story of a child's wish through photos and videos, with a small bit of text to give a background story about the child, their age, and their condition.
Make-A-Wish's Instagram page only contains 119 posts, which is a relatively low number in my opinion considering that they grant a wish approximately every 38 minutes. Despite only having 119 post they have over 20,000 followers (21,653 to be exact). I went to the very first photo they posted, which was 50 weeks ago. They have had their account for a little under a year, and although I think they could definitely have way more posts, they have done an amazing job of capturing the essence of their mission through visuals. Going through the photos, I noticed that all of the comments people left were positive. One contribution to their success is the fact that they partner with Macy's, in conjunction with their #MacysBelieve campaign which also help with making some wishes come true.
Overall, I think the Make-A-Wish Instagram page does an excellent job of visually showing their mission. They are a great example of what a non profit organization’s Instagram page should look like. Although I think they have a fantastic page, I think they could begin to post videos. For instance, small 15 second clips of their YouTube videos, to attract more people to that platform. In addition to videos, I think their page could benefit from some infographics about the wishes they provide and the celebrities they involve.
I would definitely say that visuals make up a huge part if not all of Make-A-Wish's social media engagement strategy. They tell pretty much every story of a child's wish through photos and videos, with a small bit of text to give a background story about the child, their age, and their condition.
Make-A-Wish's Instagram page only contains 119 posts, which is a relatively low number in my opinion considering that they grant a wish approximately every 38 minutes. Despite only having 119 post they have over 20,000 followers (21,653 to be exact). I went to the very first photo they posted, which was 50 weeks ago. They have had their account for a little under a year, and although I think they could definitely have way more posts, they have done an amazing job of capturing the essence of their mission through visuals. Going through the photos, I noticed that all of the comments people left were positive. One contribution to their success is the fact that they partner with Macy's, in conjunction with their #MacysBelieve campaign which also help with making some wishes come true.
Overall, I think the Make-A-Wish Instagram page does an excellent job of visually showing their mission. They are a great example of what a non profit organization’s Instagram page should look like. Although I think they have a fantastic page, I think they could begin to post videos. For instance, small 15 second clips of their YouTube videos, to attract more people to that platform. In addition to videos, I think their page could benefit from some infographics about the wishes they provide and the celebrities they involve.