Post by milesfrey on Oct 2, 2014 17:04:33 GMT -5
The Make-A-Wish Foundation is a great example of a non-profit organization that has to use a lot of image media. Make a wish is a really great company and has a really great cause. Most people do not have the same amount of time as the rest of us. Especially some sick kids. The foundation really found its footing with visuals. The visuals they produce are stunning because it captures this child, noted to be sick, smiling even though he has a life threatening situation.
The Make-A-Wish Foundation will always have a grip on peoples heart strings. The videos and photos of these poor kids are stand alone content that will always provide the foundation with success. They always capture these kids being happy to show that the donations are actually helping people enjoy the moments they have in life.
The success of the Make-A-Wish Foundation is really big. The foundation gets many contributors and many other brands and companies on board for their cause. The reason they have such great success is by the stunts they do and how they display the happy child. One of the more recent stunts they did was the “Batkid” in San Francisco. It is because of the extent of stunts like this that people spread the foundation and its message so that others can see that the money actually is used for a good cause. People even like President Obama even commented on the Batkid incident as noted in the New York Times, mobile.nytimes.com/blogs/thecaucus/2013/11/15/obama-gives-san-franciscos-batkid-a-six-second-shout-out/. The Batkid event was promoted on various platforms of social media. One agency called Clever Girls Collective was doing some pro-bono work where they took the event to twitter with the hashtag #SFBatkid. Through promotion and other networking, over 20,000 people gathered to watch the event of Batkid unfold, but the #SFBatkid was used 545,576 times with a total reach of about 800,000,000 as noted on Newsgeneration.com, www.newsgeneration.com/2014/05/30/batkid-campaign/.
The people who grant the wishes in the make a wish foundation also share some sort of the fame. Even though they are already famous people, like John Cena, who has granted over 400 wishes, they get even more fame by granting wishes and give some of their fame to the organization for a good cause. This helps raise awareness for their organization and allow for not only supporters of a good cause, but supporters of famous people the idea to donate to this good cause. This reaches out to a wider variety of people, because everyone is different. Every person has different incentives to donate. The Make-A-Wish Foundation succeeds in targeting many audiences because they have many different people from all across the globe that are terminally sick and want a different wish to be granted.
The Make-A-Wish Foundation will always have a grip on peoples heart strings. The videos and photos of these poor kids are stand alone content that will always provide the foundation with success. They always capture these kids being happy to show that the donations are actually helping people enjoy the moments they have in life.
The success of the Make-A-Wish Foundation is really big. The foundation gets many contributors and many other brands and companies on board for their cause. The reason they have such great success is by the stunts they do and how they display the happy child. One of the more recent stunts they did was the “Batkid” in San Francisco. It is because of the extent of stunts like this that people spread the foundation and its message so that others can see that the money actually is used for a good cause. People even like President Obama even commented on the Batkid incident as noted in the New York Times, mobile.nytimes.com/blogs/thecaucus/2013/11/15/obama-gives-san-franciscos-batkid-a-six-second-shout-out/. The Batkid event was promoted on various platforms of social media. One agency called Clever Girls Collective was doing some pro-bono work where they took the event to twitter with the hashtag #SFBatkid. Through promotion and other networking, over 20,000 people gathered to watch the event of Batkid unfold, but the #SFBatkid was used 545,576 times with a total reach of about 800,000,000 as noted on Newsgeneration.com, www.newsgeneration.com/2014/05/30/batkid-campaign/.
The people who grant the wishes in the make a wish foundation also share some sort of the fame. Even though they are already famous people, like John Cena, who has granted over 400 wishes, they get even more fame by granting wishes and give some of their fame to the organization for a good cause. This helps raise awareness for their organization and allow for not only supporters of a good cause, but supporters of famous people the idea to donate to this good cause. This reaches out to a wider variety of people, because everyone is different. Every person has different incentives to donate. The Make-A-Wish Foundation succeeds in targeting many audiences because they have many different people from all across the globe that are terminally sick and want a different wish to be granted.