Post by m4thy0u on Oct 2, 2014 16:29:52 GMT -5
Make-A-Wish is an incredibly well known organization that aims to fulfill the wishes of children with chronic illnesses. They are very active on social media. Many of their branches actually have different social media accounts for their particular branch, making it prime for garnering attention and making something go viral. And this is exactly what happened when one child in particular spurred a visual social media sensation that expanded beyond even Make-A-Wish.
Miles Scott, a 5 year old with leukemia, wished to be Batman for a day. Make-A-Wish created a whole day dedicated to this in San Francisco which warmed the hearts of many and created a powerful visual campaign that was quickly hijacked from the hands of Make-A-Wish alone as soon the campaign was one that was shared by many different organizations, as can be seen in this The Guardian article (http://www.theguardian.com/world/2013/nov/15/batkid-san-francisco-charity-make-wish LINK TO THIS). These organizations (many being news organizations) shared images and videos on multiple platforms, such as YouTube, Tumblr, Vine, Instagram, and others, spreading the message about BatKid’s day-saving experience in San Francisco. Miles, as BatKid, went around different areas of San Francisco saving the day and acting as a fully grown up Batman would, and in turn he melted the hearts of millions, many of whom jumped in to participate in the event.
This event pulled in a ton of attention from many people from the general public as well, according to ABC News (http://abcnews.go.com/US/batkids-make-transformed-san-francisco-gotham/story?id=20899254 LINK TO THIS), and the public shared it on multiple platforms mentioned above with the hashtag #SFBatKid, making the campaign easily trackable on all of the platforms. The official video, uploaded by the Make A Wish Greater Bay Area’s YouTube page (which can be found here: www.youtube.com/watch?v=Gw3aWPxtpfE) has garnered almost a quarter of a million views. Not only was this incredibly successful on YouTube, but it is also one of the most shareable campaigns that I have seen to date. When you search BatKid, it lights up Google. It can be found all over Tumblr, YouTube, Vine, Instagram, Pinterest, and even Reddit, to name just a few.
This was an incredibly successful strategic move for Make-A-Wish. It garnered a ton of attention for the organization and was a social media sensation. Not only was it an incredibly successful move for Make-A-Wish, it was also a very kind thing to do, and it surely made Miles’ day, if not his entire year. This was the sort of social media move that will absolutely go down in history and be remembered by everyone who was on social media that day, and those who saw it shared later. This is one of the best strategic moves I’ve seen for any organization, non-profit or not.
Miles Scott, a 5 year old with leukemia, wished to be Batman for a day. Make-A-Wish created a whole day dedicated to this in San Francisco which warmed the hearts of many and created a powerful visual campaign that was quickly hijacked from the hands of Make-A-Wish alone as soon the campaign was one that was shared by many different organizations, as can be seen in this The Guardian article (http://www.theguardian.com/world/2013/nov/15/batkid-san-francisco-charity-make-wish LINK TO THIS). These organizations (many being news organizations) shared images and videos on multiple platforms, such as YouTube, Tumblr, Vine, Instagram, and others, spreading the message about BatKid’s day-saving experience in San Francisco. Miles, as BatKid, went around different areas of San Francisco saving the day and acting as a fully grown up Batman would, and in turn he melted the hearts of millions, many of whom jumped in to participate in the event.
This event pulled in a ton of attention from many people from the general public as well, according to ABC News (http://abcnews.go.com/US/batkids-make-transformed-san-francisco-gotham/story?id=20899254 LINK TO THIS), and the public shared it on multiple platforms mentioned above with the hashtag #SFBatKid, making the campaign easily trackable on all of the platforms. The official video, uploaded by the Make A Wish Greater Bay Area’s YouTube page (which can be found here: www.youtube.com/watch?v=Gw3aWPxtpfE) has garnered almost a quarter of a million views. Not only was this incredibly successful on YouTube, but it is also one of the most shareable campaigns that I have seen to date. When you search BatKid, it lights up Google. It can be found all over Tumblr, YouTube, Vine, Instagram, Pinterest, and even Reddit, to name just a few.
This was an incredibly successful strategic move for Make-A-Wish. It garnered a ton of attention for the organization and was a social media sensation. Not only was it an incredibly successful move for Make-A-Wish, it was also a very kind thing to do, and it surely made Miles’ day, if not his entire year. This was the sort of social media move that will absolutely go down in history and be remembered by everyone who was on social media that day, and those who saw it shared later. This is one of the best strategic moves I’ve seen for any organization, non-profit or not.