Post by deekenswg on Oct 2, 2014 16:26:10 GMT -5
This week we heard from Nick Owen, Editorial and Social Media Coordinator for Doctors without Boarders in the United Kingdom. Instagram has been well received in the Doctors without Boarders social media channel. The photography and art that has been depicted in developing nations is almost out of WWII Time Magazine. The images tell multiple stories on several different levels of emotion. One image has a little how getting his throat checked by a doctor, another has a family smiling, and the saddest one I think, is an abandoned hospital with a single shaw in the middle of the floor. Every image speaks to Doctors without Boarders’ mission and existence as an organization on Instagram.
Another organization, well known in the United States is the American Lung Association. The American Lung Association’s mission is to raise awareness of asthma, smoking, smog, and other air pollutants. The American Lung Association’s Instagram page is newer, started in December of 2013 and it seems like it is all over the place. While Doctors without Boarders is very profession looking, The American Lung Association’s Instagram is more pedestrian, and there are random posts that could have been more relevant. I take the 4th of July post from 2014, it is the American Flag and “Happy 4th of July” simple and straightforward. The Lung Association could have posted a statistic, “X number of Americans have quit smoking since January.“ Random posts and holiday shout outs are nice but what was the point? Seeing The American Lung Association’s and Doctors without Boarders, I see more emotion and artwork in their posts compared to the Lung Association’s. Yes, there are good posts by the Lung Association like healthy vs smoker’s lungs or CVS not selling cigarettes anymore but the antismoking commercials (not by The American Lung Association) on TV are more shocking and memorable than this Instagram.
Instagram is purely pictures and hashtags, like Twitter is mostly short sentences. If an organization doesn’t take post seriously or post just to post, it really does show in the quality and refinement of the image.
Another organization, well known in the United States is the American Lung Association. The American Lung Association’s mission is to raise awareness of asthma, smoking, smog, and other air pollutants. The American Lung Association’s Instagram page is newer, started in December of 2013 and it seems like it is all over the place. While Doctors without Boarders is very profession looking, The American Lung Association’s Instagram is more pedestrian, and there are random posts that could have been more relevant. I take the 4th of July post from 2014, it is the American Flag and “Happy 4th of July” simple and straightforward. The Lung Association could have posted a statistic, “X number of Americans have quit smoking since January.“ Random posts and holiday shout outs are nice but what was the point? Seeing The American Lung Association’s and Doctors without Boarders, I see more emotion and artwork in their posts compared to the Lung Association’s. Yes, there are good posts by the Lung Association like healthy vs smoker’s lungs or CVS not selling cigarettes anymore but the antismoking commercials (not by The American Lung Association) on TV are more shocking and memorable than this Instagram.
Instagram is purely pictures and hashtags, like Twitter is mostly short sentences. If an organization doesn’t take post seriously or post just to post, it really does show in the quality and refinement of the image.