Post by bauerssn on Oct 2, 2014 15:58:00 GMT -5
The non-profit association from the health sector that I decided to research this week was the American Heart Association, whose mission is to build healthier lives and free people from cardiovascular diseases and strokes. Although it has an audience on Twitter, Instagram, Pinterest, LinkedIn, and YouTube, I decided to focus on its Facebook page, which seems to be the organization’s strongest social media platform, seeing that it has over half a million likes.
The American Heart Association’s latest campaign called #lifeiswhy is a part of the way that the organization is celebrating its ninetieth birthday this year. The campaign is also a part of its first rebranding in eighty years. According to an Ad Age article, the American Heart Association believes that facts are not enough to keep Americans healthy, it needs to connect with them on a personal level. Their Facebook platform seems to be doing a great job with this, so far. The #lifeiswhy campaign is a way that the American Heart Association is gearing towards engagement with its followers, by having them share their stories. The organization believes that health is an essential part of the moments that people value most- time spent with the people we love.
The factors about the American Heart Association’s Facebook page that are successful for the organization is definitely the amount of engagement with people it has every day. Each post on their Facebook as at a minimum a hundred likes, and many comments that follow it. This is great for the organization! The #lifeiswhy campaign may be pretty new, but it seems to become pretty popular on their Facebook already. It’s hard to come up with any clue of a failure with an organization as large or popular as the American Heart Association. But one point is a little obvious. Any organization that has to go through rebranding had to have something that made it do it. But, for the American Heart Association, since it took eighty years to rebrand, it seems as if it just needed a little updating with its website and social media platforms.
One thing stood out to me about the American Heart Association that differs from other non-profit organizations I have studied so far was something I read in an article on ABC News. It claims that the American Heart Association believes that Facebook and Twitter hold a promise in the fight against childhood obesity. I have yet to see any other organization focus on a topic as broad as this. Childhood obesity is definitely something that needs to be addressed, and I’m very glad that the American Heart Association is considering it in their latest campaign, #lifeiswhy.
adage.com/article/cmo-strategy/american-heart-association-tug-heartstrings/294518/
abcnews.go.com/Health/Wellness/facebook-twitter-fight-obesity-kids/story?id=17904358
The American Heart Association’s latest campaign called #lifeiswhy is a part of the way that the organization is celebrating its ninetieth birthday this year. The campaign is also a part of its first rebranding in eighty years. According to an Ad Age article, the American Heart Association believes that facts are not enough to keep Americans healthy, it needs to connect with them on a personal level. Their Facebook platform seems to be doing a great job with this, so far. The #lifeiswhy campaign is a way that the American Heart Association is gearing towards engagement with its followers, by having them share their stories. The organization believes that health is an essential part of the moments that people value most- time spent with the people we love.
The factors about the American Heart Association’s Facebook page that are successful for the organization is definitely the amount of engagement with people it has every day. Each post on their Facebook as at a minimum a hundred likes, and many comments that follow it. This is great for the organization! The #lifeiswhy campaign may be pretty new, but it seems to become pretty popular on their Facebook already. It’s hard to come up with any clue of a failure with an organization as large or popular as the American Heart Association. But one point is a little obvious. Any organization that has to go through rebranding had to have something that made it do it. But, for the American Heart Association, since it took eighty years to rebrand, it seems as if it just needed a little updating with its website and social media platforms.
One thing stood out to me about the American Heart Association that differs from other non-profit organizations I have studied so far was something I read in an article on ABC News. It claims that the American Heart Association believes that Facebook and Twitter hold a promise in the fight against childhood obesity. I have yet to see any other organization focus on a topic as broad as this. Childhood obesity is definitely something that needs to be addressed, and I’m very glad that the American Heart Association is considering it in their latest campaign, #lifeiswhy.
adage.com/article/cmo-strategy/american-heart-association-tug-heartstrings/294518/
abcnews.go.com/Health/Wellness/facebook-twitter-fight-obesity-kids/story?id=17904358