Post by rajganji on Sept 29, 2014 21:13:22 GMT -5
Make-A-Wish is a foundation that we have all heard of. Although they are not like other health sectors I have researched in the past weeks, I think Make-A-Wish changes lives everyday as well. They provide wishes to children that have life-threatening medical conditions. Their Facebook and Twitter pages generate a lot of engagement. Their Instagram account has over 21 thousand, and most of the pictures combine kids getting to meet the celebrity of their dreams. The one visual social media platform that impressed me was their Pintrest account. They have almost four thousand followers. An article by Mashable has excellent guidelines on how nonprofits can use Pintrest, and Make-A-Wish follows almost all of them. They know their audience, they have different boards for different audience. For example, they have a board for how nonprofits can use Pintrest, which is great for other nonprofits to use. They also pin personal stuff that generate a lot of re-pinning. They have a board full of wishes they have granted. They have a board called “Wish Nation” which shows people behind the scenes on how wishes get fulfilled. Like the lectures pointed out, Pintrest is great for inspirational quotes. Make-A-Wish’s inspiring quotes board has over 250 pins, and people definitely re-pin those. They have two call to action boards, one is a board dedicated to ways people can help out and the other being products people can buy. I love how they highlight other nonprofits as well, this lets the audience know they really care about helping people. They most definitely pin videos, because they have such a huge following on Youtube. However, they don’t have a specific board dedicated to them, which I think would be help full.
Batkid is a campaign that Make-A-Wish started which helped with their visual social media platforms. I am sure that almost everyone is aware of Batkid of San Francisco. According to ABC News, 5-year-old leukemia patient, Miles Scott’s wish to be Batman for a day was fulfilled by Make-A-Wish. The little boy’s wish was aid by the community when he had a day filled with saving lives. ABC News says, “Make-a-Wish decided to make Miles' dream come true and, in a rare move for the foundation, asked the public to participate.” This is something that Make-A-Wish is doing a lot now a days, and they are sharing these stories on Pintrest. The efforts of this campaign were very successful. Even President Obama shared his first ever vine. Here you can see President Obama congratulating Miles on saving “Gotham”. Buzzfeed went crazy about Batkid as well, as you can see here. Pictures and videos of Batkid were pinned and pinned again on Pintrest. Make-A-Wish uses visual well and their Pintrest page is something that every nonprofit can take note on.
Compared to other nonprofits I have research, Make-A-Wish is defiantly more personable. Although, (RED) does a great job with organizing their Pintrest page, Make-A-Wish’s Pintrest page looks a little scattered. At the end of the day, (RED) only shared information about them, whereas Make-A-Wish share information about any good news and other nonprofit news. The Truth campaign hasn’t gotten to spend time on their Pintrest page, because they haven’t even reached 200 followers. Make-A-Wish has the most followers out of the nonprofits I have research, so this makes them Queen of Pintrest.
-Rajani Ganji
Batkid is a campaign that Make-A-Wish started which helped with their visual social media platforms. I am sure that almost everyone is aware of Batkid of San Francisco. According to ABC News, 5-year-old leukemia patient, Miles Scott’s wish to be Batman for a day was fulfilled by Make-A-Wish. The little boy’s wish was aid by the community when he had a day filled with saving lives. ABC News says, “Make-a-Wish decided to make Miles' dream come true and, in a rare move for the foundation, asked the public to participate.” This is something that Make-A-Wish is doing a lot now a days, and they are sharing these stories on Pintrest. The efforts of this campaign were very successful. Even President Obama shared his first ever vine. Here you can see President Obama congratulating Miles on saving “Gotham”. Buzzfeed went crazy about Batkid as well, as you can see here. Pictures and videos of Batkid were pinned and pinned again on Pintrest. Make-A-Wish uses visual well and their Pintrest page is something that every nonprofit can take note on.
Compared to other nonprofits I have research, Make-A-Wish is defiantly more personable. Although, (RED) does a great job with organizing their Pintrest page, Make-A-Wish’s Pintrest page looks a little scattered. At the end of the day, (RED) only shared information about them, whereas Make-A-Wish share information about any good news and other nonprofit news. The Truth campaign hasn’t gotten to spend time on their Pintrest page, because they haven’t even reached 200 followers. Make-A-Wish has the most followers out of the nonprofits I have research, so this makes them Queen of Pintrest.
-Rajani Ganji