Post by kaglass on Oct 19, 2014 21:50:31 GMT -5
After completing the assignment we believed that we had all our bases covered but realized that there were still elements that we didn't quite exactly accomplish. We did believe that we had a very fair grasp on Instagram as most of our strategy was based on that form of social media, however, we do not think that we capitalized on Twitter well enough, or cohesively incorporated a multimedia strategy.
Or project was not very focused on Images, as it seems that visual communication is really effective via social media. Through our instagram filter, we are able to capture moments which are emphasized for the cause even without the organization being involved. Those who post content are promoting the cause all the while raising money by purchasing the filter. It's a win-win-win for Preemptive Love.
Overall, we believe that the core idea is that Preemptive Love will provide trained doctors to save the lives of awesome individuals, deserving individuals. We want to create a way in which everything is completely synchronized and that message is clearly stated, and not simply isolate our campaign to just one medium. Our execution to do this needs to be strengthened by the time of the final draft.
In order for us to accomplish our goals and make a completely sound proposal we are going to task people in groups of two and focus on different areas. Kayleigh Glass and James Andors will be in charge of promoting the #Smile4Smiles through Twitter and Facebook. They will make people aware of the new campaign and increase people's’ interaction with it. To do so they will create posts across social media on what the Preemptive Love Coalition’s main objectives are as well introducing the #Smiles4Smiles concept. They can provide information on the children that the organization has helped and the numerous causes they support. By creating a bigger buzz locally across social media and making people more exposed to the Preemptive Love Coalition, it will help significantly with starting #Smiles4Smiles.
Daniel Colarossi and Miles Freyberger will be working on promoting the #SendAHeart. By doing this we would find local artists that would like to share a heart themed art project to start up the new hashtag. Upon posting these photos we will then spread the word across Facebook and Twitter redirecting people to these projects. On Facebook we can display the projects and tell people how they can find more of these works of art. In addition we will explain the heart surgeries that the Preemptive Love Coalition helps to provide and how they can participate in #SendAHeart.
Lastly, Ashley Banks and Brianna Borroughs will track the campaigns and judge the level of interaction that we have. While they will also spread the message across Facebook and Twitter they will do the very important task of interacting with comments. They will provide answers to questions and make sure that people that are interested in the cause are being directly interacted with. Upkeeping this interaction is a key element in our strategy. Ashley and Brianna will make sure that comments regarding the campaigns does not go unheard. Their last responsibility is quality control. They will make sure that the hashtags are interesting and warn the other members of the group of any potential problems.
We hope to see this project through to the end, and come out with a strong, cohesive, awesome end result for our very deserving organization!
docs.google.com/a/mymail.vcu.edu/presentation/d/1vbcNS_uuXo0NU8r5kx9EP7V_UIHX6gIPyIchwv3fEWI/edit?usp=sharing
- Team 11!
Or project was not very focused on Images, as it seems that visual communication is really effective via social media. Through our instagram filter, we are able to capture moments which are emphasized for the cause even without the organization being involved. Those who post content are promoting the cause all the while raising money by purchasing the filter. It's a win-win-win for Preemptive Love.
Overall, we believe that the core idea is that Preemptive Love will provide trained doctors to save the lives of awesome individuals, deserving individuals. We want to create a way in which everything is completely synchronized and that message is clearly stated, and not simply isolate our campaign to just one medium. Our execution to do this needs to be strengthened by the time of the final draft.
In order for us to accomplish our goals and make a completely sound proposal we are going to task people in groups of two and focus on different areas. Kayleigh Glass and James Andors will be in charge of promoting the #Smile4Smiles through Twitter and Facebook. They will make people aware of the new campaign and increase people's’ interaction with it. To do so they will create posts across social media on what the Preemptive Love Coalition’s main objectives are as well introducing the #Smiles4Smiles concept. They can provide information on the children that the organization has helped and the numerous causes they support. By creating a bigger buzz locally across social media and making people more exposed to the Preemptive Love Coalition, it will help significantly with starting #Smiles4Smiles.
Daniel Colarossi and Miles Freyberger will be working on promoting the #SendAHeart. By doing this we would find local artists that would like to share a heart themed art project to start up the new hashtag. Upon posting these photos we will then spread the word across Facebook and Twitter redirecting people to these projects. On Facebook we can display the projects and tell people how they can find more of these works of art. In addition we will explain the heart surgeries that the Preemptive Love Coalition helps to provide and how they can participate in #SendAHeart.
Lastly, Ashley Banks and Brianna Borroughs will track the campaigns and judge the level of interaction that we have. While they will also spread the message across Facebook and Twitter they will do the very important task of interacting with comments. They will provide answers to questions and make sure that people that are interested in the cause are being directly interacted with. Upkeeping this interaction is a key element in our strategy. Ashley and Brianna will make sure that comments regarding the campaigns does not go unheard. Their last responsibility is quality control. They will make sure that the hashtags are interesting and warn the other members of the group of any potential problems.
We hope to see this project through to the end, and come out with a strong, cohesive, awesome end result for our very deserving organization!
docs.google.com/a/mymail.vcu.edu/presentation/d/1vbcNS_uuXo0NU8r5kx9EP7V_UIHX6gIPyIchwv3fEWI/edit?usp=sharing
- Team 11!