Post by hodgehl on Oct 12, 2014 19:48:15 GMT -5
Week 4 Reflection
Team 4:
Alexandra Johnson
Alexandria Vandervall
Hannah Hodge
Jacqueline Paret
Nicolette Steele
Team 4 Fundraising Strategy:
Although World Pediatric Project was started and based out of Richmond, Virginia, the nonprofit organization seems to be having a hard time being recognized and raising money for their charity. We believe part of this reason to be the fact that they changed the name from “International Hospital for Children” to “World Pediatric Project.” This could have caused confusion for their donors and our job is to get rid of that confusion. World Pediatric Project gets about $6 million annually from fundraising, membership dues, contributions and gifts, and government grants. Surprisingly out of that $6 million, only 11% is earned from fundraising. Let’s get that number up! As a team, we realized that not every fundraising event can be extremely successful, or work for our charity, so trial is key! Together, we brainstormed many ideas and will just have to try them all! Additionally, the more active World Pediatric Project is online within themselves, the more likely they are to be recognized by an outside source in order to gain publicity.
First of all, many organizations focus only on the big givers, the ones who give thousands of dollars every year. Unfortunately, these donors are not consistent. They are typically big, flashy spenders who have high powered jobs and may not give the same amount annually, or may not give at all. The people we need to be focusing on are the minor donors. These people are the ones who consistently give in small amounts each year and are a more reliable source of donations than the big givers. In order to keep our small donors intrigued and invested in World Pediatric Project, we need to make them feel special. They should have their own group name, “One Heart,” and this will distinguish them from other donors. When these people decide to sign up and donate annually, they need to get benefits. Most people like a way to display that they are involved in a nonprofit charity, so we can make bumper stickers that say “One Heart: World Pediatric Project” and a special newsletter (virtually distributing through email and or homepage) updating them on the charity monthly. They are also able to send us a picture of them with the paper cutout of a child (previously mentioned in our campaign strategy) and we can post this photo on our Instagram.
In order to get these people involved and interested in our charity, we need to recruit them. Considering we live in a college city, the majority of our donors are going to be the minor donors and the ones involved in our special program, One Heart. It will be easy for us to target these people as they are classmates and friends. We should sign up to use one of the ballrooms in the Student Commons to put on a presentation. The presentation should be filled with tons of pictures of children before and after their life changing surgeries, as well as emotion evoking music, basic information on World Pediatric Project, and our goals as a team for the organization. We should offer free refreshments, as food seems to always draw people in. We can hand out bumper stickers and posters with “One Heart: World Pediatric Project” and “Heal a Child, Save the World.” At this event, we could have someone ready and willing to take pictures and post them to Instagram as soon as possible so that the efforts of the donors are recognized. This way, people see the evidence of their giving immediately. People are more likely to give when they see and feel as if their donations are having direct effects. For those who may not be able to attend, we can always send out Facebook invites for groups and or events. Something that we think is important is the ability to create a community via internet even when face-to-face interaction may not be available. Creating popular hash tags and or groups, this will allow people to stay connected to what is going on and bring more attention to this campaign.
Prior to the ALS ice bucket challenge, many people may have not been aware of what exactly ALS was. Because of all the hype and popularity of this challenge, many people are now becoming aware and more knowledgeable about the campaign. Awareness is the first step to getting people involved. By creating things like hash tags that can go viral, more people will come across our campaign and see what it is all about! In order to raise awareness for this event, we can post on Twitter using the hashtag #healachildsavetheworld and post on Facebook information about this event. Instead of passing out fliers (everyone always just throws them away) we should pass out a bag of Halloween treats (since it’s almost Halloween!) and attached to the bag can be all the information a student needs on the event.
Team 4:
Alexandra Johnson
Alexandria Vandervall
Hannah Hodge
Jacqueline Paret
Nicolette Steele
Team 4 Fundraising Strategy:
Although World Pediatric Project was started and based out of Richmond, Virginia, the nonprofit organization seems to be having a hard time being recognized and raising money for their charity. We believe part of this reason to be the fact that they changed the name from “International Hospital for Children” to “World Pediatric Project.” This could have caused confusion for their donors and our job is to get rid of that confusion. World Pediatric Project gets about $6 million annually from fundraising, membership dues, contributions and gifts, and government grants. Surprisingly out of that $6 million, only 11% is earned from fundraising. Let’s get that number up! As a team, we realized that not every fundraising event can be extremely successful, or work for our charity, so trial is key! Together, we brainstormed many ideas and will just have to try them all! Additionally, the more active World Pediatric Project is online within themselves, the more likely they are to be recognized by an outside source in order to gain publicity.
First of all, many organizations focus only on the big givers, the ones who give thousands of dollars every year. Unfortunately, these donors are not consistent. They are typically big, flashy spenders who have high powered jobs and may not give the same amount annually, or may not give at all. The people we need to be focusing on are the minor donors. These people are the ones who consistently give in small amounts each year and are a more reliable source of donations than the big givers. In order to keep our small donors intrigued and invested in World Pediatric Project, we need to make them feel special. They should have their own group name, “One Heart,” and this will distinguish them from other donors. When these people decide to sign up and donate annually, they need to get benefits. Most people like a way to display that they are involved in a nonprofit charity, so we can make bumper stickers that say “One Heart: World Pediatric Project” and a special newsletter (virtually distributing through email and or homepage) updating them on the charity monthly. They are also able to send us a picture of them with the paper cutout of a child (previously mentioned in our campaign strategy) and we can post this photo on our Instagram.
In order to get these people involved and interested in our charity, we need to recruit them. Considering we live in a college city, the majority of our donors are going to be the minor donors and the ones involved in our special program, One Heart. It will be easy for us to target these people as they are classmates and friends. We should sign up to use one of the ballrooms in the Student Commons to put on a presentation. The presentation should be filled with tons of pictures of children before and after their life changing surgeries, as well as emotion evoking music, basic information on World Pediatric Project, and our goals as a team for the organization. We should offer free refreshments, as food seems to always draw people in. We can hand out bumper stickers and posters with “One Heart: World Pediatric Project” and “Heal a Child, Save the World.” At this event, we could have someone ready and willing to take pictures and post them to Instagram as soon as possible so that the efforts of the donors are recognized. This way, people see the evidence of their giving immediately. People are more likely to give when they see and feel as if their donations are having direct effects. For those who may not be able to attend, we can always send out Facebook invites for groups and or events. Something that we think is important is the ability to create a community via internet even when face-to-face interaction may not be available. Creating popular hash tags and or groups, this will allow people to stay connected to what is going on and bring more attention to this campaign.
Prior to the ALS ice bucket challenge, many people may have not been aware of what exactly ALS was. Because of all the hype and popularity of this challenge, many people are now becoming aware and more knowledgeable about the campaign. Awareness is the first step to getting people involved. By creating things like hash tags that can go viral, more people will come across our campaign and see what it is all about! In order to raise awareness for this event, we can post on Twitter using the hashtag #healachildsavetheworld and post on Facebook information about this event. Instead of passing out fliers (everyone always just throws them away) we should pass out a bag of Halloween treats (since it’s almost Halloween!) and attached to the bag can be all the information a student needs on the event.
