Post by mitchellca3 on Oct 12, 2014 19:37:26 GMT -5
For our fundraising strategy, our team is aiming at doing more of a grassroots campaign. We will be targeting social media using mainly our followers and friends, to get the word out and make people become fans of WPP. From what we have learned thus far, people respond better for donation requests when it is laid out. For example $25.00 gives diagnostic care to one child, A smaller amount (5 or 10 dollars) will help the WPP provide exams to more children, and let people know that they don’t have to spend a fortune to help out WPP. Making the donations easy is key; implementing the use of social media as well as texting for donations will increase the amount of people that will be likely to donate to the organization. Especially since it will be on campuses dealing with people our own age and we know that if something can be done via social media or text.
As a team, we are going to start posting on our Twitters, Instagrams and Facebook’s using the campaign idea of “what I would have given to not go to the doctor” where people can donate (theoretically) how much money they would have given to not go to the doctor when they were kids. We would highlight that a lot of the children that WPP helps out don’t have access to primary care like majority of college students have. Donating helps these kids receive medical care from WPP.
For our multimedia component, we are considering doing a series of videos on Instagram or YouTube of doctors offices, hospitals and highlight how quickly and easily we can access great health care. Once again, to highlight that WPP gives health care to kids that don’t have access and can't receive it.
To organize a good social media fundraising project we need to fully take advantage of our mediums. Since we have already stated that we wanted to target college students we should go to Richmond area campuses and do some outreach. Ask for donations and tell donors that per x amount of money that this goes to help children in critical need of of a lifesaving procedure. Then we post these pictures with a fun caption with something to the extent of “Had a blast at VCU campus today! We have raised x amount of money! #studentsforthecure. For specific fundraising we should target colleges, specific fundraisers at restaurants (chickfila, California pizza kitchen, and other restaurants), and text to donate to help children. Make the donating easy and effective, so that it is not a challenge to anyone. For the multimedia campaign, Erika and Megan are in charge of it, collaborating together and they will be creating a series of Instagram posts demonstrating the basic fundamentals and stances of what the WPP does. This has been done this week and will continue to be done this week on their accounts. This will help the WPP receive more recognition as our target audience is college age students. Like Sarah Milston of the Spark Mill said, people want a story to believe in and care about. Before we ask for donations from people at the campuses, we should produce a back story of why we are there in the first place and help people understand how critical these children’s situations are.
As a team, we are going to start posting on our Twitters, Instagrams and Facebook’s using the campaign idea of “what I would have given to not go to the doctor” where people can donate (theoretically) how much money they would have given to not go to the doctor when they were kids. We would highlight that a lot of the children that WPP helps out don’t have access to primary care like majority of college students have. Donating helps these kids receive medical care from WPP.
For our multimedia component, we are considering doing a series of videos on Instagram or YouTube of doctors offices, hospitals and highlight how quickly and easily we can access great health care. Once again, to highlight that WPP gives health care to kids that don’t have access and can't receive it.
To organize a good social media fundraising project we need to fully take advantage of our mediums. Since we have already stated that we wanted to target college students we should go to Richmond area campuses and do some outreach. Ask for donations and tell donors that per x amount of money that this goes to help children in critical need of of a lifesaving procedure. Then we post these pictures with a fun caption with something to the extent of “Had a blast at VCU campus today! We have raised x amount of money! #studentsforthecure. For specific fundraising we should target colleges, specific fundraisers at restaurants (chickfila, California pizza kitchen, and other restaurants), and text to donate to help children. Make the donating easy and effective, so that it is not a challenge to anyone. For the multimedia campaign, Erika and Megan are in charge of it, collaborating together and they will be creating a series of Instagram posts demonstrating the basic fundamentals and stances of what the WPP does. This has been done this week and will continue to be done this week on their accounts. This will help the WPP receive more recognition as our target audience is college age students. Like Sarah Milston of the Spark Mill said, people want a story to believe in and care about. Before we ask for donations from people at the campuses, we should produce a back story of why we are there in the first place and help people understand how critical these children’s situations are.