Post by djrowe on Oct 12, 2014 18:28:43 GMT -5
I chose to research Save the Ta-Tas Foundation, an organization that is committed to funding research for a cure to breast cancer. I normally see their wristbands a lot in convenience stores like 7-11 and women’s retail stores in the mall. Started in 2004, Save the Ta-Tas was created by a clothing designer to bring a playful and exciting way of supporting breast cancer research through t-shirts and accessories that women would be proud to wear. To date, they have donated one million dollars to help fight breast cancer and support its research.
The Save the Ta-Tas foundation currently runs a Facebook page with over 405,000 likes, a Twitter page with a mere 1,000 followers, and a YouTube page with barely 500 subscribers. They have no Instagram page or Vine Page. This may be because most of their clientele are an older audience that mainly uses Facebook, as that’s the demographic of that particular social network. Their biggest fundraising effort is the sale of their t-shirts, in which they offer various promotion and sale codes to engage their audience to support breast cancer research. During the month of October, there are various local chapters of save the Ta-Tas that hold their own fundraising efforts. For example, a Philadelphia chapter of Save the Ta-Tas has an Indie GoGo page to engage audiences during the month of October to support research for those in the Philly area. They have also engaged with the visual audiences of Pinterest
I think one failure, or a few failures that Save the Ta-Tas has had is not engaging with the younger generation via Twitter, YouTube, and Instagram. The last YouTube video they have posted was posted over a year ago. I believe that if they engaged with the younger audiences of those sites they would see an even bigger profit for the t-shirts. Also, by adding a PayPal account in which folks could donate to would also help them. I would like to see Save the Ta-Tas engage with their audiences here. This is one thing that Sarah of Spark Mill mentioned; they must make it easily accessible for all of their supporters regardless of how many followers they have. Not everyone will be able to access their main website, but if I am able to donate on my phone via your twitter page, it makes it not only easy to donate but easy for me as a follow to retweet and share with those that follow me. They are doing a great job with where they are but it will only get better if they are able to engage on all platforms.
savethetatas.info/
The Save the Ta-Tas foundation currently runs a Facebook page with over 405,000 likes, a Twitter page with a mere 1,000 followers, and a YouTube page with barely 500 subscribers. They have no Instagram page or Vine Page. This may be because most of their clientele are an older audience that mainly uses Facebook, as that’s the demographic of that particular social network. Their biggest fundraising effort is the sale of their t-shirts, in which they offer various promotion and sale codes to engage their audience to support breast cancer research. During the month of October, there are various local chapters of save the Ta-Tas that hold their own fundraising efforts. For example, a Philadelphia chapter of Save the Ta-Tas has an Indie GoGo page to engage audiences during the month of October to support research for those in the Philly area. They have also engaged with the visual audiences of Pinterest
I think one failure, or a few failures that Save the Ta-Tas has had is not engaging with the younger generation via Twitter, YouTube, and Instagram. The last YouTube video they have posted was posted over a year ago. I believe that if they engaged with the younger audiences of those sites they would see an even bigger profit for the t-shirts. Also, by adding a PayPal account in which folks could donate to would also help them. I would like to see Save the Ta-Tas engage with their audiences here. This is one thing that Sarah of Spark Mill mentioned; they must make it easily accessible for all of their supporters regardless of how many followers they have. Not everyone will be able to access their main website, but if I am able to donate on my phone via your twitter page, it makes it not only easy to donate but easy for me as a follow to retweet and share with those that follow me. They are doing a great job with where they are but it will only get better if they are able to engage on all platforms.
savethetatas.info/
