Group #15- Save A Heart Challenge- Preemptive Love Coalition

    We (group 15) have come up with our final social media strategy to present to our partner, Preemptive Love Coalition. We have come up with the Save A Heart campaign that we believe will be successful and versatile for all social media platforms. We found inspiration for this campaign from the ALS Ice Bucket Challenge. For this campaign, we will have someone list their top three fears and challenge him or herself to face one of them. They are to record themselves doing this and after they have finished, they are to challenge someone they love to do the same. Anytime anyone does this challenge, they are to include the hashtag #‎saveaheart and tag Preemptive Love Coalition. If someone is unable to complete this challenge, they have to make a $50 donation to the Preemptive Love Coalition. Not only will this bring donations to the organization, this will also bring awareness to it, too. Just like pink ribbons are associated with breast cancer, we want to make the heart image a sort of branding for this challenge. We believe that this challenge will be very successful in bringing both awareness and donations to the Preemptive Love Coalition. As people complete the challenge and pass it on to their loved ones, hopefully more people will be drawn to the organizations website and social media platforms to learn about more ways they can get involved. We believe that as a group, over the last few weeks, we have introduced our followers to the cause and we are now giving them a way to actually get involved and help this nonprofit.

    For the multimedia component, we have all been posting the pictures we were given from this organization on our personal social media platforms. Before the course is over, we would all like to post our own videos that show each of us completing the challenge. Since Instagram only allows 15 second videos, they will be fairly short and to the point. I think this will help us to see if this campaign could actually be a success. We also will be posting photos of ourselves with a red heart drawn over our own. The caption under these photos will include a fact that most people probably do not know about this organization. For example: Iraqis report 10x more heart defects at birth than world averages. We have all agreed that it is important for each of us to post a video or photo of our own in order to gauge the public’s (our followers) interest in this campaign. We plan to post our videos and really get into this specific campaign starting in week #5. The Save A Heart Campaign will hopefully spark a new trend and get more and more people involved. Instagram users can share the results of their challenge and challenge their peers to do the same. In doing so, Preemptive Love Coalition will alternatively receive more recognition and supporters and/or donations for the organization.