Post by Zack Rosete on Oct 9, 2014 21:18:25 GMT -5
For this week’s online discussion, I chose to research Susan G. Komen. Susan G. Komen is the largest breast cancer foundation in the United States. Susan G. Komen has many branch foundations among the States and each fundraise in similar ways. The breast cancer centered foundation does an absolutely astounding job at receiving donations and promoting ways for people to donate to their cause. One of their main and most donative ways to have donors partake with the foundation is the Susan G. Komen Race for the Cure. It has standard race formats featuring 5k runs, a 1 mile run/walk, and other variations of these races. The foundation’s donations are separated in a seventy-five percent and twenty-five percent split. Seventy-five percent goes to the location area, and the remaining percent goes to supporting international research on breast cancer ("22nd Annual Susan G. Komen Phoenix Race for the Cure® 2014 Moves to Downtown Phoenix"). At the Central and Northern Arizona branch of the foundation, it has raised $19.5 million in support for its local breast cancer education and $5.9 million to international research funds ("22nd Annual Susan G. Komen Phoenix Race for the Cure® 2014 Moves to Downtown Phoenix"). Susan G. Komen works cross-country and has a branch in northwest North Carolina. In a recent Race for the Cure, this Komen branch received $155,000 ( "Thousands Turn out to Support Breast-cancer Survivors at Komen Fundraiser"). If these two branches are any representation of the organization’s possible total donations then the organization does amazing.
Susan G. Komen has found a successful way to fundraise for its organization. From the Google hangouts, Gloria Huang of FEMA and Sarah Milston of The Spark Mill provided fundraising practices evident in Susan G. Komen’s fundraising strategy. Sarah Milston said that fundraising should be thought about in broader terms. Susan G. Komen may focus a lot on money, but its cause for this focus is to focus on their cause. In this case they think about fundraising in more than just money. Gloria Huang had her own to say about fundraising by stating that one must build relationships with donors. She said that one should talk about the cause and how relevant it is, show the short and long term impacts of a donation, and then open the door to a donation to happen. This method is noticeable on the Susan G. Komen website where there are ways for someone to build a rapport with the organization, and then eventually there is a way for someone to donate and participate with the organization. Susan G. Komen has a niche at fundraising and it does not seem like the organization will stop anytime soon.
"22nd Annual Susan G. Komen Phoenix Race for the Cure® 2014 Moves to Downtown Phoenix." PRWeb. N.p., 22 Sept. 2014. Web. 09 Oct. 2014. <http://www.prweb.com/releases/2014/09/prweb12179411.htm>.
"Thousands Turn out to Support Breast-cancer Survivors at Komen Fundraiser." Myfox8com. Winston-Salem Journal, 28 Sept. 2014. Web. 09 Oct. 2014. <http://myfox8.com/2014/09/28/thousands-turn-out-to-support-breast-cancer-survivors-at-komen-fundraiser/>.
Susan G. Komen has found a successful way to fundraise for its organization. From the Google hangouts, Gloria Huang of FEMA and Sarah Milston of The Spark Mill provided fundraising practices evident in Susan G. Komen’s fundraising strategy. Sarah Milston said that fundraising should be thought about in broader terms. Susan G. Komen may focus a lot on money, but its cause for this focus is to focus on their cause. In this case they think about fundraising in more than just money. Gloria Huang had her own to say about fundraising by stating that one must build relationships with donors. She said that one should talk about the cause and how relevant it is, show the short and long term impacts of a donation, and then open the door to a donation to happen. This method is noticeable on the Susan G. Komen website where there are ways for someone to build a rapport with the organization, and then eventually there is a way for someone to donate and participate with the organization. Susan G. Komen has a niche at fundraising and it does not seem like the organization will stop anytime soon.
"22nd Annual Susan G. Komen Phoenix Race for the Cure® 2014 Moves to Downtown Phoenix." PRWeb. N.p., 22 Sept. 2014. Web. 09 Oct. 2014. <http://www.prweb.com/releases/2014/09/prweb12179411.htm>.
"Thousands Turn out to Support Breast-cancer Survivors at Komen Fundraiser." Myfox8com. Winston-Salem Journal, 28 Sept. 2014. Web. 09 Oct. 2014. <http://myfox8.com/2014/09/28/thousands-turn-out-to-support-breast-cancer-survivors-at-komen-fundraiser/>.